Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, and media operations. Use A–Z to browse or search to jump to a term.
Server-Side Ad Insertion (SSAI) is a technique where ads are stitched into a video stream on the server before delivery to the viewer.
Advertising-based Video on Demand where users watch content for free with ads.
Subscription Video on Demand (SVOD) is a streaming model where viewers pay a recurring fee to access a library of content.
A Video Player is a software component that decodes, renders, and controls video playback across web, mobile, and OTT devices.
A Content Management System (CMS) is a software platform used to create, manage, organize, and publish digital content without requiring deep technical knowledge.
Short-form video refers to brief, highly engaging video content typically lasting from a few seconds to a few minutes, optimized for mobile-first consumption.
Long-form video refers to extended video content, typically longer than 10 minutes, designed for in-depth viewing and sustained engagement.
Vertical video is a video format designed for portrait orientation, optimized for mobile-first viewing experiences.
Digital Rights Management (DRM) is a technology that protects video content from unauthorized access, copying, and redistribution across OTT and streaming platforms.
Structured information that describes, organizes, and enables discovery of video content on OTT platforms.