Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, and media operations. Use A–Z to browse or search to jump to a term.
Metadata
Structured information that describes, organizes, and enables discovery of video content on OTT platforms.
What is Metadata?
Metadata is structured information used to describe video content in OTT platforms. It helps systems and users understand what a piece of content is about and enables discovery, personalization, and monetization.
Common types of OTT metadata
-
Descriptive metadata: Title, synopsis, genre, cast, crew, language
-
Technical metadata: Video format, resolution, bitrate, codecs, DRM type
-
Operational metadata: Availability dates, territories, pricing, monetization model
-
Engagement metadata: Ratings, tags, recommendations, popularity signals
Why metadata is critical in OTT platforms
-
Enables content discovery and search
-
Powers recommendations and personalization
-
Supports localization and multi-language catalogs
-
Drives accurate content presentation across apps
-
Helps analytics and reporting systems