Enveu Media & OTT Glossary

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Glossary Term Short Form n Creator Economy

Vertical Video

Vertical video is a video format designed for portrait orientation, optimized for mobile-first viewing experiences.

What is Vertical Video?

Vertical video is a video format created in portrait orientation (9:16 aspect ratio), designed primarily for mobile devices where users naturally hold screens vertically.

Key characteristics of vertical video

     
  • Portrait orientation (9:16)
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  • Mobile-first viewing experience
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  • Full-screen immersive playback
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  • High engagement in short-form formats

Vertical video in OTT and media platforms

     
  • Used in short-form video feeds
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  • Supports swipe-based discovery
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  • Optimized for fast loading and low latency
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  • Often paired with personalization algorithms

Common use cases

     
  • Short-form entertainment
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  • Social video feeds
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  • Promotional clips
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  • Creator-driven content

Why vertical video matters

     
  • Aligns with mobile consumption habits
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  • Improves engagement and completion rates
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  • Ideal for short-form and discovery-driven content