Enveu Media & OTT Glossary

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Content Management System (CMS)

A Content Management System (CMS) is a software platform used to create, manage, organize, and publish digital content without requiring deep technical knowledge.

<h3>What is a Content Management System (CMS)?</h3>
<p>
A <b>Content Management System (CMS)</b> is a software platform that enables teams to create, edit, organize, and publish digital content from a centralized interface.
CMS platforms abstract technical complexity, allowing non-technical users to manage content efficiently.
</p>

<h3>Role of CMS in OTT and media platforms</h3>
<ul>
  <li>Manage metadata for videos, live streams, and collections</li>
  <li>Organize content by categories, genres, and tags</li>
  <li>Control publishing, scheduling, and visibility</li>
  <li>Enable localization, translations, and regional variants</li>
</ul>

<h3>How a CMS works</h3>
<ul>
  <li>Content is created or ingested into the CMS</li>
  <li>Metadata and attributes are defined</li>
  <li>Workflows manage review and approval</li>
  <li>Content is published to apps, websites, or APIs</li>
</ul>

<h3>CMS in OTT ecosystems</h3>
<ul>
  <li>Manages Live and VoD assets</li>
  <li>Connects with video infrastructure and players</li>
  <li>Feeds content to mobile apps, web, and Smart TVs</li>
  <li>Integrates analytics, monetization, and personalization</li>
</ul>

<h3>Types of CMS</h3>
<ul>
  <li><b>Traditional CMS</b>: Page-centric content systems</li>
  <li><b>Headless CMS</b>: API-driven content delivery</li>
  <li><b>Video CMS</b>: Media-focused content management</li>
</ul>

<h3>Why CMS matters</h3>
<ul>
  <li>Improves operational efficiency</li>
  <li>Enables faster content updates</li>
  <li>Supports scale, automation, and governance</li>
</ul>