Enveu Media & OTT Glossary

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Glossary Term Short Form n Creator Economy

Short-Form Video

Short-form video refers to brief, highly engaging video content typically lasting from a few seconds to a few minutes, optimized for mobile-first consumption.

<h3>What is Short-Form Video?</h3>
<p>
<b>Short-form video</b> is a content format characterized by brief video clips designed for fast consumption, high engagement, and social sharing.
These videos are typically optimized for vertical viewing and mobile devices.
</p>

<h3>Key characteristics of short-form video</h3>
<ul>
  <li>Short duration (5 seconds to ~3 minutes)</li>
  <li>Mobile-first and vertical formats</li>
  <li>Fast-paced storytelling</li>
  <li>Algorithm-driven discovery</li>
</ul>

<h3>How short-form video works in OTT & media platforms</h3>
<ul>
  <li>Videos are delivered in continuous or feed-based experiences</li>
  <li>Personalization drives content discovery</li>
  <li>Engagement signals influence ranking</li>
  <li>Playback is optimized for low latency</li>
</ul>

<h3>Common use cases</h3>
<ul>
  <li>Highlights and clips</li>
  <li>User-generated content (UGC)</li>
  <li>Promotional and teaser videos</li>
  <li>Educational micro-learning</li>
</ul>

<h3>Monetization models</h3>
<ul>
  <li>Ad-supported video (AVOD)</li>
  <li>Brand partnerships and sponsorships</li>
  <li>Creator monetization programs</li>
</ul>

<h3>Why short-form video matters</h3>
<ul>
  <li>High engagement and retention</li>
  <li>Lower production cost</li>
  <li>Ideal for mobile audiences</li>
  <li>Drives discovery for long-form content</li>
</ul>