Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Adaptive Bitrate Streaming dynamically adjusts video quality based on network conditions.
Adaptive Bitrate Streaming dynamically adjusts video quality based on network conditions.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Adaptive Bitrate Streaming (ABR) delivers multiple quality versions of a video and switches between them dynamically to ensure smooth playback.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.