Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Bitrate is the amount of video data transmitted per second, directly impacting video quality and bandwidth usage.
Bitrate is the amount of video data transmitted per second, directly impacting video quality and bandwidth usage.
It directly impacts viewer experience‚ startup time, buffering, quality, and reliability‚Also it influences engagement, retention, and perceived platform quality.
Bitrate refers to the amount of data transmitted per second during video playback, usually measured in kilobits or megabits per second (kbps or Mbps). It directly impacts the visual quality of a video stream and the bandwidth required to deliver it.
You will encounter it in playback dashboards and player metrics, during live event operations, and when troubleshooting buffering, latency, or quality issues across devices.