Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Video QoE measures the end-user experience during video playback.
Video Quality of Experience (QoE) measures how viewers perceive video playback quality during streaming. Unlike technical network metrics, QoE focuses on the actual user experience, including smoothness, responsiveness, and visual clarity.
QoE has a direct impact on viewer satisfaction, engagement, and retention. Poor QoE leads to buffering, long startup times, and playback failures, which increase abandonment rates and reduce the effectiveness of monetization strategies.
OTT platforms measure QoE using player-level metrics such as startup time, buffering frequency, rebuffering duration, bitrate changes, and playback errors. These metrics are collected in real time and analyzed across devices, networks, and regions.
QoE data is used by engineering, product, and operations teams to optimize streaming workflows, CDN performance, encoding profiles, and player behavior. It plays a key role in improving playback reliability across mobile apps, web players, and Smart TVs.