Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Startup time measures how long it takes for a video to start playing.
Startup time is the duration between when a viewer presses play and when video playback actually begins. It represents the first impression of streaming performance and directly influences how responsive a platform feels.
Long startup times frustrate users and often lead to immediate abandonment, especially on mobile networks and connected TVs. Reducing startup time improves engagement, perceived quality, and the likelihood that viewers continue watching the content.
Startup time is influenced by several factors including network conditions, CDN performance, video encoding settings, player buffering strategy, and device capability. OTT platforms carefully tune these components to balance fast start with stable playback.
Startup time is measured using player analytics and QoE dashboards that track time-to-first-frame and initial buffering events. It is a key performance metric monitored across apps, browsers, and Smart TV devices.