Consumer demands shift at an unprecedented pace in the OTT industry. Viewers expect personalized content, flawless interface and seamless experience at every page of OTT they scroll to. This has been the matter of concern for most OTT providers to manage screens, update UI/UX and roll out new features in the real time. Traditional development cycles involve coding, testing and deployment which often causes delay, increased costs and reliance on technical teams. 

To resolve these fuss, Enveu’s no-code screen management solution comes into play. This feature eliminates the need for coding expertise, and has enabled real-time adjustments, right time content delivery and user experience enhancement. 

Now the problem statement varies a lot. Addressing the corners might not bring out the true picture of no-code screen management, therefore here we will enlist the challenges faced by OTT market and how Enveu’s no-code screen management takes it up without any pressure. 

Challenges in OTT market 

Development process 

Updating UI/UX or adding any new feature requires developers to modify codes, test changes and deploy updates. This process generally takes weeks or even months which slows down the ability of OTT platforms to respond to market trends and changes related to it. 

The inability to make quick changes causes outdated interface, decreased engagement and user dissatisfaction. Also, major changes require extensive backend work, making it difficult for OTT providers to remain agile in the evolving market. 

Dependency on technical team 

Most of the OTT businesses do not have their own development team which forces them to rely on third-party developers for modification and updates. This reliance introduces several bottlenecks, like extended wait time, communication gaps and higher cost. 

Even minor updates like changing banners or updating the thumbnails asks for development intervention, thus making it difficult for content managers and marketing teams to execute timely campaigns and promotions. 

Inconsistent multi-platform expertise

Viewers don’t stick to one mode for consuming content. Ensuring consistent and optimized experience across all the platforms is the major challenge for a development team. Each platform has a different UI/UX requirements like screen size, and technical expertise that makes it difficult to create a seamless experience. 

Without an efficient screen management solution, OTT providers struggle to create fragmented designs causing frustration among users to switch devices. 

Addressing frequent changes

User expectations constantly change and that impacts OTT providers. They have to have a team that can address timely and no-timely updates of the UI/UX. This becomes a major hurdle for them. 

Traditional development processes do not allow for quick iterations meaning that small tweaks require following complete deployment cycles. Additionally, experimenting with new design, layout and user flows become cumbersome limiting innovation and reducing the ability to A/B testing of different interfaces. 

Competitive pressure

The OTT industry is one of the competitive sections of the market with new players entering the market frequently. Established providers have to enhance their offering to retain users, improve engagement and prevent churn. 

Competitors have to be quick to adopt innovative features and platforms that fail to grab the changes risk losing their audience to more agile rivals. This ability to roll out new features, optimize content placement and personalized user experience in real time puts OTT providers at a serious disadvantage. 

Enveu’s solution

Drag and Drop UI Customization

Enveu offers an excellent drag-and-drop interface that helps OTT providers make real-time UI changes without any coding. Instead of waiting for developers to implement modifications, content managers can directly adjust the layouts, color schemes, update navigation menus and experiment with different interface designs. 

This ensures user experience remains fresh and engaging while reducing the time for UI updates. Moreover, this approach allows businesses to stay fresh with brand consistency while making necessary adjustments based on viewer feedback. 

Seamless multi-platform adaptation

One of the biggest flexes of Enveu is its ability to automatically optimise changes for different devices. Whether a modification is made on the web platform, smart TV interface or mobile app, the system ensures that it adapts seamlessly across all screens. 

This eliminates the need for separate development efforts for each platform and reduces inconsistencies that can negatively impact user experiences. OTT providers can feel confident with Enveu as it helps brands to maintain their identity, UI designs and user journey across multiple platforms. 

Instant content updates

Timely update of content is important in the OTT industry especially when launching new shows, promoting exclusive content and adjusting featured banners based on viewer preferences. Enveu offers no-code solutions that help OTT platforms to push content changes instantly without waiting for lengthy development cycles. 

This means that promotional banners, category highlights and featured sections need to be updated in real time to maximize engagement. 

Less dependency on developers 

No-code environment introduced less reliance on technical teams and helped non-technical departments take control of the platform designs and content updates. 

Marketing teams, content managers and business strategists can independently manage the interface, run campaigns and optimize user experience without constant developer intervention. This shift not only fastens the execution but also gives the technical team more time and space to focus on complex tasks. 

Cost efficient solution 

Reducing the need for dedicated development experts and long development cycles translated into substantial costs saving for OTT business. Enveu’s no-code platform eliminates the expenses associated with hiring developers, maintaining complex infrastructure and managing deployment processes. These helped OTT providers allocate resources more effectively, investing in content production, marketing initiatives and user acquisition strategies. 

To Conclude 

OTT landscape demands agility and fast movement with the changing business landscape. Traditional coding methods slow down the entire process and increase cost per change. 

Enveu no-code screen management platform works as a game-changer here. By working on real-time updates, reducing reliance on developers and using the right experience across devices, Enveu supports OTT providers to adapt swiftly to market demands.

Look ahead of competition and invest where the market demands, with Enveu.