Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Churn measures the rate at which users cancel or stop using an OTT service.
Churn measures the rate at which users cancel or stop using an OTT service.
It affects how a streaming business earns revenue and retains subscribers, influencing ARPU, churn, and overall unit economics.
Churn refers to the percentage of users who discontinue their subscription or stop using an OTT platform over a given period. Tracking churn helps OTT platforms improve retention, pricing strategies, and content performance.
You will encounter it in subscription and billing flows, ad break configurations, revenue dashboards, and entitlement rules applied during playback.