Unlocking Efficiency: Strategies for Successful Enterprise Content Management

Chandan Luthra Nov 14th, 2023

Due to various benefits of digital landscape, organizations adopt the digital workplace to increase customer engagement, ROI and rely on video communicate and share data. Many enterprise video applications can support business sectors. To name a few, product marketing, corporate training, employee onboarding and team collaboration count the use of online video. However, it enables organizations to securely manage content and its associated data throughout its lifecycle. It helps to secure important documents and content in a centralized library to make it accessible to authorized end-users. The main purpose is to manage and distribute live and on-demand video from one-to-many around via internet globally. Hence, content teams are now empowered to manage business documents and images such as videos. The best thing about enterprise content management is to focused on business audiences and help organizations efficiently manage video distribution. But what exactly enterprise video content management. Let’s explore below.

What is enterprise video content management?

EVCM stands for Enterprise video content management.  Its aim is to manage to deliver product one-to-one, on-demand, or live video over Internet protocols. It includes associated network services – content delivery networks (CDN) or enterprise content delivery networks (ECDN) – intended to facilitate the delivery of video. EVCM serves workers and customers who need to view – and workers who need to share – video.

The Key Benefits of an Enterprise Video Content Management

There are various benefits of having Enterprise video content management, such as-

Greater support to video libraries_ If your business is solely involved in creating video content, you may be surprised to learn how large some video files can be. For example, a regular 2-minute-long HD video recorded on an iPhone will take up as much as 200 MB of space. In addition to storage capacity issues, you may also face challenges in distributing content across your enterprise. Hence, hosting services needs a paid subscription for more than 500 MB worth of videos a week. Using the right video CMS can make your content management a much simpler process. It enables your business with an intuitive user interface and ready-to-use APIs that can help developers integrate other major enterprise systems.

  • The best means of enterprise video delivery_ For the entire video process, hosting plays a vital role. Video is part of the overall management process. Another aspect of enterprise video management is optimizing video delivery for your target audience. Utilizing the best enterprise content delivery networks will ensure that viewers’ video experience is seamless. If you want to get the full value of the video assets you create, you will definitely need a video CMS that will ensure that your content reaches your audience very quickly, efficiently, and with high quality.
  • Methodical Organization & Search_ Metadata management and categorization remain an integral part of ensuring that your video library is well-organized and user-friendly. Common approaches to classifying videos include content type, topic, department, and publication date. Regardless of your knowledge of the technology management approach you choose, be sure to keep your categories future-proof and more intuitive for your audience. An enterprise-class video CMS will allow you to search not only in the metadata of your library but also in the content of the actual video. From automatically writing and translating subtitles, or searching through visual content, video content management can definitely handle them all with ease.
  • Crucial Element of Access Control_ In the enterprise environment video content is prime knowledge asset which is required to be managed and governed like any other intellectual property. Compliance teams will need potential abilities around video approval workflows and legal authorization to ensure videos have been properly examined before sharing. User roles and governance features will safeguard sensitive data from being shared with other parties.

How To Choose the Right Enterprise Content Management

Before selecting the right enterprise content management, you need to take care of some important points, such as- Built-in CDN, Online Video Player, High Security, User-Friendly, Scalable, Adaptable, Customization, etc.

Built-in CDN_ There is no doubt that enterprise video platform is unresponsive, or loading too slowly. So, just focus on the big selling points of standalone video content management platforms. It is help to deliver content, and allow consistent playback without any buffers in between.

Online video player_ Today, almost all events are going virtual. Hence, live streaming has become more important. Primarily, you will need a compatible HLS video player that can sustain large-scale and high-volume content transmission in real time. Even when on-demand videos are delivered with streaming in HD quality with zero latency and stream crashing issues, there is still an important consideration to be seen.

Great security Level _ Choose the best enterprise content management with high server security and content is tested to protect against security threats. It is important to keep your content safe with security-grade features and take action against pirates who are looking to steal your valuable assets. Some of the diligent protocols like MultiDRM, AES Encryption, and Password Protection help you deeply.

User-Friendly_ The only way your enterprise video content management can be a good investment. If you have users with all the features and roles easily adopt them. The overall need is to streamline processes through automated workflows and ECMS is one such innovation that has brought together the business objectives of the organization with a unified infrastructure.


Enterprise content management is perfect for small or large-sized businesses. It is considered as the best tool and expertise to spur a node of change, whether it’s implementing a cloud-based solution or a suite of new emerging technologies. It helps brands to deal with these rapid and prolific changes to organize data in a way that optimizes performance and reduces error in business operations.

Frequently Asked Questions (FAQ)

Ans: While Document Management focuses on the organized storage and retrieval of documents, Enterprise Content Management (ECM) is a broader concept. ECM encompasses not only documents but also various types of content, including images, emails, and other digital assets. Additionally, ECM integrates with business processes, providing a holistic approach to managing and leveraging organizational information for improved efficiency and decision-making.

Ans: Yes, Enterprise Content Management (ECM) solutions are designed to be flexible and customizable to meet the unique requirements of different businesses. Organizations can tailor ECM systems to their specific industry, compliance needs, and workflow processes. Customization options may include configuring metadata fields, designing specific workflows, and integrating with other enterprise applications for a seamless content management experience.

Ans: Enterprise Content Management (ECM) employs various security measures to safeguard data. This includes access controls, encryption, and user authentication. ECM systems often have audit trails to monitor who accesses documents and when, ensuring compliance with data protection regulations and minimizing the risk of unauthorized access or data breaches.

Ans: Yes, most Enterprise Content Management (ECM) solutions are designed to integrate seamlessly with existing business applications. Integration allows for a more cohesive and interconnected digital ecosystem, enhancing the flow of information across different systems. This integration capability is crucial for organizations to leverage their existing technology investments while optimizing content management processes.

Ans: Enterprise Content Management (ECM) systems are designed to assist organizations in meeting regulatory compliance requirements. They enable the creation and enforcement of document retention policies, version control, and audit trails. These features ensure that organizations can demonstrate compliance with industry-specific regulations and standards, reducing the risk of legal issues and penalties.

Chandan Luthra - Director, Product Engineering, Enveu
Chandan Luthra is a co-founder of Enveu, and heads the Engineering department at Enveu. He is an early adopter of OTT tech and has been part of many OTT platforms across the globe. He is developing & building Products and SaaS platforms for more than 13+ years

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