The Future’s Fit, The Future’s OTT

Shalabh Agarwal Apr 6th, 2022

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Normally when it comes to OTT viewing, one would relate it to where the watcher is sitting on his/her couch, sipping on an unhealthy drink while eating an unhealthy snack.

But no, there’s more to OTT than that, and in this piece, we explain how one could use and oppositely consume OTT and in turn get fitter.

Even before the pandemic hit, thanks to busy lifestyles we were seeing people move their gymnasium sessions online as trainers used the power of social media to take their classes online. While that’s sufficient to make your audience fitter, trainers are losing out in a big way.


While social media could help earn the bucks by way of advertising or brand integrations, imagine having your platform with the power of OTT?

This opens up several monetisation opportunities which could come a trainer’s or fitness organsiation’s way if they decides to move to create their platform. You could charge your customers a subscription fee – much like how you would charge your customer at a gym.

One could argue that thanks to apps like Zoom and Google Meet one doesn’t require this. But then again, the professional look an OTT app gives your business is completely different.

More than just the professional look, with the power of the tools that SaaS providers like Enveu provide, you can create two-way interaction like never before. You can have a score meter that studies the movements your clientele is making and rank all of them based on that. Everyone likes competition and that will spur them on to go one step further, which is a win-win for everyone. Your client pushes extra to get the body they are aspiring for which in turn helps you get the reputation you are aspiring for.

OTT creators like Enveu also allow you to use custom tools on your app so you don’t need to follow the rules of the social media platforms you’re currently using. Your video player that you use could be much clearer than social media as well as way more interactive. Also, the data you get from having your own OTT app will help you manage and churn your business and create workouts customised to where your audience is coming from.

Further, having your own OTT app can be a mixture of several kinds of services. You can have on-demand videos featuring other fitness experts at an added-on fee, to further monetise your business. Depending on where your audience is coming from, you can also look to get celebrities from that region and charge your users a different on-demand fee to access that trainer. And then, as your clientele expands, you can also look to offer diet or nutrition consultations for a further addon fee.

These are just a few ideas to monetise your online fitness business. Get in touch with the team at Enveu to further learn how having an OTT app can make your business even more lucrative.

Let’s talk!

Shalabh Agarwal - Co-founder, Enveu
Shalabh Agarwal is the co-founder of Enveu, one of the fastest-growing App automation and OTT solutions providers. Shalabh oversees the global businesses for Enveu and has been working in the Technology and SaaS space for over 15 years.

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