Spectrum TV: A View Into Charter Communication’s OTT Platform

Rahul Tripathi Mar 21st, 2022

About

Spectrum TV Stream is an American over-the-top internet television service owned by Charter Communications. The brand was first introduced in 2014 before which it was recognized under the Charter name. Spectrum TV has been specifically designed for existing customers of Spectrum Internet and offered as an alternative to existing over-the-top video streaming services, offering a selection of major cable channels and on-demand content that can be streamed through smart TV’s, digital media players and mobile apps.

Where Are They Winning

Charter Spectrum or Spectrum TV as it is better known works particularly for the audience that wants an economical option to its Spectrum cable TV plans which might be expensive. It allows you to choose from 170 live HD channels at home or 60 on-the-go to browse, watch and schedule recording on just about any device or tablet. But Spectrum’s flexibility option is its biggest advantage yet. The service does not require a contract. So if you switch out from Spectrum, you don’t have to incur any additional fees or penalties. Spectrum also gives the option of cancelling your subscription within 30 days of signing up with a money-back guarantee. And last of all, if you switch to Spectrum but are locked in a contract with another provider, Spectrum will cover termination fees and a contract buyout from your current service provider for up to $500 (under certain conditions).

Next Growth Areas

In August of 2021, Spectrum announced the launch of HBO Max and Youtube within the Spectrum guide on eligible devices across its service area. HBO Max will offer Spectrum customers upto 13,000 hrs of curated premium content featuring iconic brands of HBO, Warner Bros, DC, Cartoon Network, Adult Swim etc. But if you look at the overall picture of Charter Communications, their agenda is to expand their broadband network in the rural areas of the US by 2022. Their plan is to offer a whopping 1GBps of high speed broadband enabling customers to engage in remote learning, work, telemedicine and other areas that require high bandwidth. These rural customers will also gain the benefits of Charter’s high value Spectrum pricing and structured offerings including those of Spectrum TV.

In Summary

Spectrum TV has a certain exclusivity factor to it. The fact that it is available to Spectrum mobile and broadband customers makes Spectrum TV a niche video streaming service. Though that may have its pros and cons, the takeaway is that such an OTT platform has the potential to appeal to customers when it ties itself up smartly with the other complimentary networks of communication.
Are you a telecommunications company thinking about starting your own on-demand video platform? Get in touch with Enveu right away.

Rahul Tripathi - Marketing Associate, Enveu
Rahul Tripathi is an experienced Brand and Marketing Strategist driven by ROI’s. As a Marketing Associate, he looks after the company's marketing efforts and helps the company to drive bucket loads of awareness and sales that generate revenues.

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