The Benefits of Being Present Across Multiple Streaming Devices

Chandan Luthra May 30th, 2022

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A Statista study has revealed that over 46 million US households will engage in cord-cutting (cancelling their pay-TV subscriptions) by the end of 2024. While the users are looking to cut cords, they’re not ending their relationship with video content. It’s just that these users are moving from traditional pay-TV to OTT.

In this piece, we examine the best streaming devices for your OTT content along with which one is most suitable for you.


As OTT as a platform has grown, it’s not only content providers that have benefitted and grown, but also those in the device space. While streaming was popular on mobile phones and laptops, to begin with, players like Apple TV (2007), Roku (2008), Android TV (2014), Amazon Fire Stick (2016), quickly saw the potential and entered this lucrative space.

Now, let’s go alphabetically and list the benefits of each of these devices.

Amazon Fire Stick is a great device for those tuned into the Amazon ecosystem. It’s not expensive, has most apps, and has the Alexa voice interface. Its search is easy, with users just having to use voice or key in the search term, and it directs you to the right OTT platform. And its installation is easy too. So, for the user interface, you need to be there.

Android TV (Google TV) has been around for years but since 2020, its experience has gone up one notch higher. With its newest Chromecast, we stopped seeing the bugs and problems that used to plague the platform. Most apps are available on the platform. Storage is an issue that a few people have faced with the same.

Apple TV is the most expensive of the lot. And when a user spends those kinds of dollars, they expect returns. Apple’s slick interface provides just that. If the end-user has a house full of Apple stuff and enjoy AirPlay, this helps. If you’re trying to project yourself to be premium, you have to be on Apple TV.

Roku is extremely popular and most tech sites list this among their favourite streaming OS. The reason for this is its easy setup (like the Fire Stick, it’s a portable device). Its library of apps also is immense. Because it’s portable, users can carry this around and plug it into any available HDMI TV. Its interface is easy to navigate through.

Where should you be?

As described above, each of these big-name players has its pros. This means, if you’re looking to make it big in the OTT space, you must be present not on either one of these, but all of them. OTT’s major benefit is its reach, and that’s why you should be present across all of them. While Roku is big in the USA, other parts of the world would see the likes of the Amazon Fire Stick and Google TV bigger.

How do you develop an app to present across all these devices?

One would think that having a presence across all these devices could be extremely difficult and nerve-wracking. But if you use a service like Enveu, all you need to do is concentrate on the content. Enveu can help you grow your audience by launching across 12+ devices and platforms in a matter of weeks. We help you with planned investments which means you don’t have to keep pushing the launch due to capital issues.

There’s also an option to pay as you grow, which means you invest at the same pace as your business grows.

Get in touch with our team to learn further about the above. We can’t wait to serve you!

Let’s talk!

Chandan Luthra - Director, Product Engineering, Enveu
Chandan Luthra is a co-founder of Enveu, and heads the Engineering department at Enveu. He is an early adopter of OTT tech and has been part of many OTT platforms across the globe. He is developing & building Products and SaaS platforms for more than 13+ years

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