New: Enveu Flow is now generally available — automate media operations alongside Experience Cloud. Learn more
Experience Cloud · Apps

Your streaming app on Android TV & Google TV

Launch a fully branded Android TV app with a 10-foot UI optimised for remote navigation — Widevine DRM, live streaming and Google Play billing, ready in weeks.
White-label & customizable — 100% your brand, configured to your product, with custom development available.
Android TV & Google TV
Quick answer

Enveu builds a branded Android TV & Google TV app published to Google Play for TV — with Widevine L1 DRM, live streaming, Chromecast and Google billing — powered by your Experience Cloud backend. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.

Android TV / Google TV
Platform
Google Play for TV
Distribution
Widevine L1
DRM
Google In-App billing
Payments
Why Android TV & Google TV

Android TV & Google TV is one of the fastest-growing smart-TV platforms globally, built into TVs from dozens of brands.

Best for

For broad global TV reach across many brands, with Chromecast built in.

Key features

Your Android TV & Google TV app, done right

10-foot UI design

Remote-friendly navigation, large typography and D-pad optimised UX purpose-built for TV.

Widevine L1 DRM

Hardware-level content protection for premium and licensed content on certified devices.

Live streaming

Low-latency live channels and events with DVR support, programme guides and live chat.

Real-time UI updates

Update featured rows and carousels from Experience Manager without pushing an app update.

Monetization

Google Play billing for SVOD, TVOD, PPV and free ad-supported tiers.

Content discovery

Search and recommendations surfaced natively in the Android TV launcher.

Native & fully managed

A real Android TV & Google TV app — built and run by Enveu

Not a wrapped web view. Enveu builds a genuinely native Android TV & Google TV app to the platform's own guidelines, ships it to the store, and keeps it running as Android TV & Google TV evolves — so you never staff a platform team.

Truly native

Native Android TV & Google TV performance — fast launch, smooth playback and remote or gesture navigation.

Built & submitted

We develop the app and handle store submission and certification for you.

Maintained & updated

We keep it current as Android TV & Google TV updates its OS, SDKs and store requirements.

Monitored & supported

Ongoing monitoring and enterprise support keep the app healthy in production.

How it works

How we build your Android TV & Google TV app

1

Kickoff & design

We map your brand, catalogue and monetization to Android TV & Google TV's own interface guidelines.

2

Build

We develop a genuinely native Android TV & Google TV app on your shared Experience Cloud backend.

3

Certify & submit

We handle Android TV & Google TV store certification and submission end to end — no platform team needed.

4

Launch & maintain

You go live, then we keep it current as Android TV & Google TV evolves — updates ship over the air.

Typically live in 4–6 weeks — built, certified and submitted for you.

Build vs Enveu

Why teams don't build Android TV & Google TV apps in-house

Building and maintaining a native Android TV & Google TV app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.

Build it yourselfWith Enveu
Time to launch6–12 months per platform4–6 weeks, every screen
Platform engineersHire & retain native Android TV & Google TV developersNone — Enveu builds & runs it
Store certificationYour team's problemHandled & maintained by Enveu
OS & SDK updatesOngoing engineering costOver-the-air, included
Enterprise-grade

Built for scale, security and governance

The same backend that ships your Android TV & Google TV app carries the security, reliability and control an enterprise streaming service demands.

Security & compliance

Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.

Scale & reliability

Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.

Access & governance

Single sign-on, role-based access, parental controls and audit trails via Access Center.

Open & integrated

100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.

Every app includes

Capabilities built into every Android TV & Google TV app

Multilingual + RTLLocalised UI with full right-to-left support (Arabic, Hebrew).
Subtitles & multi-audioCaptions and audio tracks in 75+ languages via Enveu Flow.
Multi-DRMWidevine, FairPlay and PlayReady content protection.
100+ pre-built integrationsPayments, analytics, ads, CDN and AI — connected, not custom-built.
Full monetization stackSVOD, AVOD, TVOD, PPV and hybrid — on one subscription engine.
Recommendations & searchPersonalised discovery that lifts watch time and retention.
Real-time analyticsEngagement, quality-of-experience and revenue insights.
Over-the-air updatesShip content and layout changes with no store resubmission.
Frequently asked questions
Enveu develops a native Android TV & Google TV app published to Google Play for TV — with Widevine DRM, Chromecast and Google billing — built and certified for you, typically live in 4–6 weeks.
Yes — distributed via Google Play for TV across Android TV and Google TV devices.
Yes — Cast support is built in, alongside native Android TV playback.
Native Google Play In-App billing for subscriptions and purchases.
Most apps go live in 4–6 weeks — built, certified and submitted for you — on your shared Experience Cloud backend.
Pricing depends on scope and the modules you use, and Enveu takes 0% revenue share. Book a demo for a quote mapped to your business.
Yes — Enveu builds, submits, certifies and maintains the app on the store, and ships ongoing updates over the air.
A real native app for the platform — built to its guidelines for fast launch, smooth playback and remote or gesture navigation, not a wrapped web view.
Both. Every app is white-label — fully your own brand — built on a proven native foundation so you launch in weeks. From there you configure layouts, features, monetization and integrations to fit your product, and Enveu builds custom features or screens when you need something bespoke.
Get started

Launch your Android TV & Google TV app with Enveu.

Book a walkthrough and see your branded app running on Android TV & Google TV.