Your streaming app on Apple TV — native tvOS
Enveu builds a native tvOS app for the Apple TV App Store — with FairPlay DRM, Apple In-App purchases, Siri search and a cinematic 10-foot UI — powered by your Experience Cloud backend. It's a white-label app — fully your brand — and customizable to your product, with custom development available for anything bespoke.
Apple TV reaches premium, high-spend households — the audience with the strongest willingness to subscribe.
Best for premium, design-led services and high-value audiences.
Your Apple TV app, done right
Cinematic 10-foot UI
tvOS-native interface with Siri Remote navigation, parallax artwork and full-screen hero layouts.
FairPlay DRM
Apple FairPlay Streaming for premium content protection, with geo-blocking and parental controls.
Siri search integration
Your content surfaces natively in Siri and tvOS universal search.
Apple In-App purchases
StoreKit integration for subscriptions, rentals and purchases, fully App Store compliant.
Live streaming
Low-latency HLS live channels and events with DVR rewind and event scheduling.
Real-time UI updates
Push layout and content changes live from Experience Manager — no App Store update needed.
What is Apple OTT?
Apple OTT means over-the-top (OTT) streaming delivered through Apple's platforms — a native app on Apple TV (tvOS) and iPhone and iPad (iOS) that streams your live and on-demand video directly to viewers, outside traditional cable or satellite. An Apple OTT service handles playback, FairPlay content protection, Sign in with Apple and In-App purchases. Enveu builds and runs your Apple OTT app on your Experience Cloud backend.
- Native Apple TV (tvOS) and iPhone & iPad (iOS) apps
- FairPlay DRM, Apple In-App purchases and Sign in with Apple
- Published to the Apple TV App Store and App Store
- One backend and identity shared across every Apple device
A real Apple TV app — built and run by Enveu
Not a wrapped web view. Enveu builds a genuinely native Apple TV app to the platform's own guidelines, ships it to the store, and keeps it running as Apple TV evolves — so you never staff a platform team.
Truly native
Native Apple TV performance — fast launch, smooth playback and remote or gesture navigation.
Built & submitted
We develop the app and handle store submission and certification for you.
Maintained & updated
We keep it current as Apple TV updates its OS, SDKs and store requirements.
Monitored & supported
Ongoing monitoring and enterprise support keep the app healthy in production.
How we build your Apple TV app
Kickoff & design
We map your brand, catalogue and monetization to Apple TV's own interface guidelines.
Build
We develop a genuinely native Apple TV app on your shared Experience Cloud backend.
Certify & submit
We handle Apple TV store certification and submission end to end — no platform team needed.
Launch & maintain
You go live, then we keep it current as Apple TV evolves — updates ship over the air.
Typically live in 4–6 weeks — built, certified and submitted for you.
Why teams don't build Apple TV apps in-house
Building and maintaining a native Apple TV app yourself means a dedicated platform team, store certification and a treadmill of OS updates. Enveu carries all of it.
| Build it yourself | With Enveu | |
|---|---|---|
| Time to launch | 6–12 months per platform | ✓4–6 weeks, every screen |
| Platform engineers | Hire & retain native Apple TV developers | ✓None — Enveu builds & runs it |
| Store certification | Your team's problem | ✓Handled & maintained by Enveu |
| OS & SDK updates | Ongoing engineering cost | ✓Over-the-air, included |
How Experience Cloud powers your Apple TV app
Your Apple TV app is the front end of your Experience Cloud backend. Three core modules shape everything the viewer sees, watches and pays for — so a lean team runs a service that behaves like an enterprise platform.
The app's look & feel
Design the Apple TV app's layouts, menus, rails and branding in a no-code studio — then push changes over the air, with no store resubmission.
- Remote- and gesture-optimised UI for Apple TV
- Drag-and-drop rails, collections & spotlights
- Brand theming, artwork & player controls
- Instant OTA updates across every install
What plays on the app
Your entire live and VOD catalogue, metadata and scheduling flow straight into the Apple TV app and stay in sync automatically.
- Live channels, VOD, series & seasons
- Metadata, artwork, categories & search
- Scheduling, rights windows & geo rules
- Multi-language titles & subtitles
How the app earns
Run subscriptions, paywalls and entitlements on Apple TV — one plan and identity that follow the viewer across every device.
- SVOD, AVOD, TVOD, PPV & hybrid plans
- Native app-store billing plus global gateways
- Free trials, coupons & promotions
- Entitlements & watch history, unified
Built for scale, security and governance
The same backend that ships your Apple TV app carries the security, reliability and control an enterprise streaming service demands.
Security & compliance
Multi-DRM (Widevine, FairPlay, PlayReady), AES encryption, geo-blocking, watermarking and audit logs.
Scale & reliability
Concurrency control, global CDN delivery and an uptime SLA — from launch-day traffic to peak spikes.
Access & governance
Single sign-on, role-based access, parental controls and audit trails via Access Center.
Open & integrated
100+ pre-built integrations plus REST APIs and webhooks to fit your existing stack.
Capabilities built into every Apple TV app
Also available on
Roku
Native channel for the Roku Channel Store.
Amazon Fire TV
Appstore-published, Vega OS-ready.
Android TV & Google TV
Play Store-published, Cast-enabled.
Samsung
Native Tizen app for Samsung Smart TVs.
LG
webOS app for the LG Content Store.
Vizio SmartCast
Distributed across Vizio TVs.
Hisense VIDAA
VIDAA app for Hisense & Toshiba TVs.
iOS
iPhone & iPad app with offline & AirPlay.
Android
Phone & tablet app with Chromecast.
Web
Fast, SEO-friendly responsive web app.
Launch your Apple TV app with Enveu.
Book a walkthrough and see your branded app running on Apple TV.