TikTok has been home to some of the sensational creators like Khaby Lame, Mr Beast, Charli D’Amelio, and many more. Along with being entertaining, it is a great source of revenue for the creators.

The live feature of the app has taken over the social media scene by storm. It is authentic and highly interactive, forging a strong bond between the audience and the creators. 

Downloaded over 5 billion times across the world, TikTok’s popularity is undeniable. But, how do creators earn from TikTok Live? Is streaming on this platform rewarding? Find out answers to these and more in this blog.

What is TikTok Live?

TikTok Live is a feature available on the TikTok app that allows users to stream live and interact with their fans. It was introduced in 2020. TikTok Live is more engaging and interactive as fans get to connect with their favorite creators in real-time.

This, however, is not open for all creators on TikTok. You should:

• Be over 18 years of age
• Have at least 1000 followers 
• Follow TikTok community guidelines
• Have a personal account

How Much Does TikTok Live Pay?  

Earnings on TikTok Live depends on various factors such as your content, number of followers, monetization plan, etc. It is not like TikTok where number of views is counted for payment. 

But when the live sessions are streamed as recorded ones, on demand, in TikTok, then creators get paid for the number of views. The payment is around $0.4 to $0.8 for 1000 views. Creators with huge fan base earn substantially from TikTok. Charli D’amelio and Khabi Lame are most popular on TikTok and are the highest paid.

How Important is Live Streaming for Creator Monetization?

Live streaming is pivotal for creators to improve their monetization. More than recorded sessions, live interactions are well-accepted by the audience. 

Apart from sharing creative content, monetization is an important goal for creators. Here are some points indicating the importance of live streaming for creators’ revenue.

1. Ads during a live stream

Creators can earn through ads during the live stream based on audience engagement with the ads. When the creator is popular, there is an improved chance for the audience to visit the ad links.

2. Member exclusive content

Creators can also earn from exclusive paid content made available to the audience who wish to join.

3. Brand promotions

Live streams receive sponsorship, which is an additional source of revenue for creators. It is a win-win for the brand and the creator.

4 Donations

Viewers can donate to creators directly on platforms like YouTube. This is through the Superchat option enabled by the creators, which becomes another important monetization source.

5. Community growth

Creators can grow a healthy community through live streams, which develop loyalty and ensure long-term engagement. This will ultimately improve the creator’s monetization.

6. Brand awareness

Improved brand awareness to a wider audience through live streams can increase the chances of sponsorship and promotion opportunities. This, in turn, improves monetization sources for creators.

Features of TikTok Live:

• Realtime interaction

Recorded videos tend to miss the real fun that viewers enjoy on a live broadcast. Live sessions are unscripted and bring out the real emotions of the audience.

There is more interaction and better understanding between the creators and the audience. Q&A sessions, receiving feedback instantly, and more viewer participation are some key features of TikTok Live.

• Improved visibility

With TikTok Live, you can improve your reach and gather a larger audience. It is possible to reach more new users with live streaming.

• Monetization 

TikTok Live gifts are an important source of revenue for creators. Product sales through direct interaction with the viewers is also possible with TikTok Live. 

• Content variety

TikTok Live is open to a wide variety of content, making way for creators of different niches to use this platform to their best. You can stream games, tutorials, Q&A sessions, live music, or dance performances, product unboxing and reviews, etc. 

• Authenticity

Live interaction seems very authentic to the audience. Everything they see is without any filters, because of which they are able to engage better with the creators.

• Feedback

Instant feedback to the creators ensures validation. They can easily analyze how well their new launch or program is taken by the audience and also explore suggestions to improve further. 

Can you earn through TikTok Live?

Along with following your passion, you can also earn from TikTok Live. There are several monetization plans in the platform for creators to earn revenue. 

But first, make sure you follow the guidelines of the platform and comply with the eligibility requirements mentioned in the previous section.

How to earn through TikTok Live?

1. Creators Reward Program

Available to TikTok creators residing in US, UK, Brazil, Germany, France, Japan, and Korea, it is one of the means through which TikTok rewards eligible creators for views and engagement on their content. The eligibility criteria for earning through this:

• Must be at least 18 years old
• Must have a public TikTok account
• Have at least 10,000 followers
• Have at least 100,000 views in the past 30 days

2. Live gifts

Earning through live gifts and donations make a sizeable amount of revenue for creators. The more popular a creator is, the higher the earnings. Viewers buy coins using real money while watching the content on TikTok Live. 

TikTok converts these gifts to diamonds,which are then paid out as real money to the creators through Paypal or Stripe. For example, TikTok pays $1 for 200 diamonds. Creators are paid only after TikTok takes its share as commission, mostly around 50%. 

To earn a significant amount, it is important that the creator has a huge fan base.

3. Live subscriptions

Audience pay to watch exclusive live streaming sessions on TikTok. There are different subscription modules which you may choose from TikTok Studio based on which pricing differs.

Once the audience subscribe, they will have access to live broadcasts exclusively. Many popular creators on TikTok earn millions based on their content type, monetization strategy, number of followers, and level of engagement.

4. Affiliate marketing

Marketing products of brands during TikTok Live can help earn commissions. As a popular creator, your audience rely on your promotions and buy the products. Powerful engagement with viewers can help increase brand profits, thereby increasing creator revenue.

5. Selling merchandise 

Any digital or other product can be sold through promotions on TikTok Live. For instance, if you are a fashion influencer, you can sell merchandise related to your niche, namely, clothes, makeup products, accessories, etc.

6. Sponsored live

Brands who can identify them with your content can sponsor live streams. This is one way of monetization in TikTok Live. Creators can connect with brands on creator marketplace on TikTok and reach out for collaborations. 

To be eligible fore brand sponsorship, you must have at least 10,000 followers and 100,000 views in the past 30 days.

Build your own platform like TikTok with Enveu

Looking to create a live streaming platform that is interactive and monetizable? Look no further than Enveu. We help you develop high-quality, low latency streaming platform, where creators can engage with their audience in real-time.

Diverse monetization options, 1000+ streaming features, scalability, are some benefits you can expect from Enveu. We also serve multiple industries like education, sports, entertainment, fitness, and more. You can effortlessly set up your streaming platform as there is not much coding required. 

Get in touch today to launch your customized streaming platform.

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