Understanding Near Video-On-Demand(NVOD): Introduction, Key Benefits & Future Prospects

Rishabh Jain Oct 6th, 2023

There is a widespread belief in the broadcasting industry that each consumer interacts with their TV requests in real time, obtaining consistent fulfilment. When we notice that on-demand films have the ability to provide individual television viewers with practically instant access to a large range, another dimension appears to be at work. It differs from traditional TV viewing in that there is a significant degree of interactivity between the viewer and the material being shown, such as recorded movies, video programmes, games, and other services. The topic of NVOD and its significance is brought up. 

What is NVOD?

Near video on demand (NVOD) necessitates a quick response time between programme selection and content delivery. This interval may be measured in seconds, minutes, or on rare occasions hours. During the video interludes, interactive advertising content will occupy the same space as it does in theatres. By selectively permitting ad inserts in the subscriber’s bundle, the system even enables viewers to watch new films at a reduced cost. Indeed, it is significantly less expensive than pay-per-view films.

Know more about NVOD

Near video-on-demand (NVOD) applies to digital TV broadcasting and operates under the assumption that viewers are never more than 20 minutes away from viewing a movie. Allowing them to choose their preferable start times increases the likelihood that they will purchase a film.

NVOD, which stands for “Near Video On Demand,” allows broadcast service providers and television streamers to distribute media in a unique way. The key component of this strategy allows consumers to choose between restricted and subscription-based broadcast video channels.

Cable or satellite service providers employ NVOD to allow their customers to view their favourite shows/movies on different channels at different times. NVOD channels are also used by pay-per-view service providers to allow members to watch videos on a set timetable.   

Benefits of NVOD

Near VOD, which is linked to broadcasts inside a television programme service, where the public receives the service on the basis of selective access to programmes at predetermined times, offering material via a linear transmission schedule chosen by the subscriber.  Among its many advantages are: 

  1. Pay Cable Service Streaming 

Only broadcasting via paid television programme services restricts transmission to relay via wire or cable for reception inside territory. 

  1. Video Relies on Variable Times

Customers can now watch their favourite shows/movies on different channels at different times because there is no longer a restriction on watching only one piece of content at a time.  

  1. Content-Specific Charges 

You can easily provide repairable services to your users by allowing them to pay just for videos that they are likely to watch.

  1. Video Viewing Capability

It is always to your advantage to provide flexible options for people to return to your business again and again. Allow them to select the best moment to begin viewing stuff. 

  1. Picturesque Media Is a Cut Above 

The first criterion that you must ensure while delivering material is quality control. You can give your viewers access to HD television even if there is no internet by using a near on demand model. 

NVOD vs Traditional broadcasting

The distribution strategy and audience experience are where NVOD and traditional broadcasting diverge most. While traditional broadcasting has a set schedule and reaches every viewer at once, NVOD allows more flexibility, viewer control, and targeted advertising, making it a more customised and on-demand approach to content consumption. Every method has benefits and can be tailored to suit various viewer preferences and content distribution plans.

What is in-store for NVOD?

NVOD has been around for a while, and while it is not as popular as other video distribution formats, such as subscription-based streaming services, it still has a market presence. The availability of premium content, the cost of accessing the content, and the development of new technologies that make it easier for viewers to access the content will all have an impact on the future of NVOD. While NVOD may never be as popular as subscription-based streaming services, it will almost certainly continue to have a market for premium content that is not available through other means.


In conclusion, NVOD is an excellent technology that gives users more convenience, control, and options when consuming video while giving content providers more chances to make money and run more successful advertisements. Given that it caters to the changing demands and tastes of contemporary audiences, it is an invaluable asset to the media and entertainment industry.

Rishabh Jain - Director, Product Development, Enveu
Rishabh Jain is one of the co-founders and heads the Product Development at Enveu. A tech evangelist and deep tech advocate, he has been working in the Technology space, being part of many Big Data and IoT initiatives for over 10 years.

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