3 Benefits for Content Creators & Influencers to Switch to OTT

Rishabh Jain Mar 10th, 2021

As a social media user, there’s rarely a day that goes by where we don’t scroll through social media or check-in with our favourite influencers. The global lockdown and ensuing digital disruption have helped grow the engagement and time spent on social media exponentially. These have translated into tangible success for social media platforms. But has this added value to your content creation business? Have you been able to cut through the noise of other influencers that are over-engaging with your audience?

Content creators that are ahead of the curve have already made a strong business decision and adopted OTT to guarantee their future success. And it’s the perfect time for any serious content creator to make the switch too!

Here are a few of the top benefits of going the OTT route and creating your own media entertainment ecosystem:

Create a Permanent Ecosystem for Your Brand

Every social media platform is filled to the brim with a plethora of influencers for every genre and interest niche. And each of these content creators is not just vying against each other for eyeballs, but in most cases they’re up against the platform itself that produces its own original content. Not to mention the ever increasing ads that a viewer has to deal with before getting to your content.

After a point, every content creator realises that its a never-ending battle and there’s a strong need to create a stronger visibility for one’s own brand.

Enter your own branded media entertainment ecosystem — one singular place where you can help your fans find your new & library content easily, and without any other distractions. Your brand deserves more and doing this cements the future success of your content business.

Truly Own Your Content

Every social platform that exists today has reams of red tape around what is permissible to post. You might run a simple, innocent show about flags but one mis-spoken word or one out-of-turn phrase and your content can be taken down. If serious, your entire channel or account can be blocked that can undo years’ worth of effort at your end. Everyday, your hard work and efforts are at the mercy of either a bot or someone that’s receiving hundreds of such requests and is approving/rejecting them without much in-depth understanding.

Why live by the edge of the sword when you can create a home for all your content — a place where users can easily access everything you produce — be it video, live streaming, audio, etc. Owning your OTT app will allow you to be the judge, jury and executioner of your own content! And you’ll be in the driving seat on creating a high quality experience for your fans.

Grow, Nurture & Monetize Your Fan-base

No matter how big your following on a social media platform, at the end of the day, the ‘user’ is owned by the platform. In this three-way handshake, the social media platform always is the middle-man between you and your fans. The platform doesn’t support the tools that you’ll need to effectively engage with fans, nor do you get full access to fans for marketing to them, getting feedback, driving more engagement, measuring success, etc.

With your own OTT platform, you can truly own your fans. You decide how they interact with the brand, you decide how you want to market to them and you decide how to monetise your fan base. This works out in the long term specially and you can rest easy knowing that your fans ‘belong’ to you.

These are just a few of the key benefits of building a media streaming ecosystem for your content business. There are a lot of other benefits including effective marketing to fans, delivering a tailor-made experience, etc.

And if you’re looking to switch, we recommend a gradual roll-over from your social media accounts to your custom OTT ecosystem. In fact, retaining your existing social media handles for distribution will help grow your new media streaming ecosystem faster!

Need help in evolving your content business into a media empire? Let’s talk!

Rishabh Jain - Director, Product Development, Enveu
Rishabh Jain is one of the co-founders and heads the Product Development at Enveu. A tech evangelist and deep tech advocate, he has been working in the Technology space, being part of many Big Data and IoT initiatives for over 10 years.

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