Acorn TV: A Commonwealth & Latin OTT Behemoth

Rahul Tripathi Apr 4th, 2022

About

Acorn TV is an American subscription video streaming service that offers television programming primarily from the United Kingdom but also features content from Ireland, Canada, Australia, New Zealand, Spain and Mexico. It started off back in the 90s when the Acorn Median Group distributed British television in the United States 1994. Subsequently, the company’s expansion into newer formats saw Acorn TV get launched in 2013 as its own standalone subscription service with expanded content offerings.

Where Are They Winning

What makes Acorn TV a niche streaming video platform is that it exclusively offers a combination of new and classic mysteries, drama, comedies and documentaries. That is perfect for someone who is a fan of the mystery and drama genre. The Acorn TV app is fairly straightforward, not ‘too-techie’ by any means and is simply built on basic features once you log in. Since that is the case on the technical front, Acorn TV has done a fine job in keeping the viewer hooked with the quality of its content. Quite literally, it’s shows have a good storyline and in some instances, excellent acting too which give it an upper hand. Acorn TV’s subscription is a measly $5.99 per month which makes it affordable for anybody. It works on almost every available device including Amazon Fire TV, Apple TV, Android TV, Chromecast and Roku. Not to mention, its application is compatible with all mobile operating systems.

Next Growth Areas

Over the past several years, Acorn TV has not only co-produced but also commissioned series explicitly for Acorn TV. Their strategy continues to be set on the foundation of premium dramas with great writing, great acting and interesting places that appeal to a sophisticated audience. AMC Networks in the US, which is now the parent company that owns Acorn TV, has 5 other subscription channels under its wings. It has an overall projection of reaching 9 million subscribers by 2021 and hitting 20 million subscribers by 2025. Their goal for Acorn TV is for it to be an OTT platform that consumers feel passionate enough to keep along with one of the behemoths.

In Summary

In conclusion, Acorn TV may not be a direct competitor to video streaming giants like Netflix and Amazon Prime but it has made its own separate corner in the OTT landscape. Its primary offering of British content, besides the content that comes from lesser known content generating countries such as Australia, New Zealand, Ireland and the likes, make Acorn TV set itself apart. It draws a niche crowd and that is precisely where it knows it has a good hand in the OTT game.
Just like Acorn TV, if you are a media house looking to start distributing your content and become a niche brand, you will require the help of a tech expert. Enveu is here for the same. Contact us right away and we will set up your OTT vision to fruition.

Rahul Tripathi - Marketing Associate, Enveu
Rahul Tripathi is an experienced Brand and Marketing Strategist driven by ROI’s. As a Marketing Associate, he looks after the company's marketing efforts and helps the company to drive bucket loads of awareness and sales that generate revenues.

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