The availability of high speed internet has made live streaming a staple for video creators worldwide today. Besides, reliable cloud and hybrid video delivery technology has made live streaming a success even while half the globe is dealing with a pandemic. When you look at it, the USP of live streaming is that it allows an audience to immerse themselves in a continuous moment by moment action of the scene, almost as if they were in the video themselves. This makes live streaming a way to take the viewer into your daily life thereby building deeper relations and probably even make them empathetic towards what you are going through in the video.
As the years advance, the tech that propels video streaming is also improving. Advancements are specially pushed for by service providers who are looking at ways to monetize their video streaming content which are appealing and engaging to audiences. With that in mind, live streaming is set to go beyond entertainment and travel vlogging because even corporations are starting to jump onto this bandwagon. Holding interviews, onboarding new employees, employee training, communication and so on are the areas where live streaming is going to be amped up.
Let’s look at some of the live streaming trends in 2022 that both the established and new streaming entrants are going to benefit from.
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Short-form Social Media Content
It is true that a viewer’s attention span on social media has considerably shortened over the years. That explains why Tik Tok, Instagram Stories, Instagram Reels, Linkedin stories and fleet have become the top ways to get attention on their respective platforms. These are videos that are short and quick where the message is communicated within seconds. This short-form video content has huge potential but it has to be the right kind of video for it to take off. Live streaming can make the most of this feature by giving a sneak to a longer vlog or link to the entire live stream experience on an independent OTT platform. This is a trend that has caught on and is going to continue through 2022 and beyond.
Another live stream trend on social media is the live streaming of sporting events. A recent Future of TV survey by Trade Desk revealed that 39% of viewers are now watching live sports content on connected TVs via ad-supporting streaming and social media platforms (Source)
Watch Together is a streaming service that allows you to watch videos with friends and family and comment in real-time from any corner of the world. A study by The Diffusion Group discovered that 1 in 7 video on-demand users co-watch a TV show or movie with friends and family using the watch party feature (Source). One of the challenges of a watch together feature is that the live stream needs to be synchronously delivered to all connected users. But Enveu’s tech expertise can work its way around such a challenge. The Enveu Experience Cloud is a low code-Saas platform which significantly reduces the Go-LIVE time of your OTT and media apps. So you can bet your friends a watch party experience unlike any other.
4K & VR Streaming
Currently the only major platform to offer 4k streaming is Youtube. But as soon as more of the world gets a hold of 5G, many internet users will have that added bandwidth to produce high-quality streams. Virtual Reality streaming which has been talked off a lot is also likely to gain more prominence in 2022. Facebook is in fact spearheading this with the launch of its affordable VR Oculus headset (More info). VR capabilities will make live streaming a fantastic experience which will be very immersive to the viewer.
Another stand out feature that is picking up steam in the live streaming sphere along with 4k and VR is multiview services. In essence, in a multiview or multi-camera live streaming, the creator shoots a scene in multiple camera angles and then enables the viewer to choose the angle they want to watch. The option of multiple streams and different angles of a live streaming event makes the live stream experience breathtakingly cinematic.
In conclusion, whether you are a brand or an independent content creator, audiences are turning their heads over to live streaming. A vimeo survey said that 80% of consumers would rather watch a live video from a brand than read a blog (Source) Make 2022 the year in which you optimize your offering with these trends and truly give your audiences some groundbreaking experiences to pour themselves into.
So wait no more, Enveu is here to get you jump started towards your live stream goal. Our years of experience in the OTT domain comes with a zero capital investment, less-code SaaS platform and partner integrations which can be fully customized to suit your requirements. Get in touch with us today!