The Power of Video Analytics and Why Every Video Creator should Have Them

Rishabh Jain Jul 4th, 2022

Image Source

There’s no doubt that ‘video’ has become the perfect communication, remote consulting, collaboration, entertainment and monitoring tool for companies, institutions, content creators and content consumers. Video content is at its peak today where every entrepreneur, content creator, factory, restaurant, retail bazaar etc generates a high volume of video content. And with video creation comes video analytics which is the most valuable output generated from every single video published. This is especially true of video streaming platforms. The detailed insights gained from video analytics in real-time helps the video provider to gauge how well their streaming service is being experienced.

According to Allied Market Research, the global video analytics market is expected to reach $13.38 Billion by 2028. It is a far more time efficient and error-free mode for data collection, training, equipment maintenance etc. Not to mention, acting on the real-time insights from your viewers’ streaming habits, you can maximize subscriber retention and minimize churn. This is specially useful in collating viewer behavior for advertising campaigns. Noting the watch-time duration of a video helps track a pattern about the impact of the video and conversely informs the brand about the effectiveness of the same. Video analytics can also tell where a viewer exactly left the video. If a particular time span is noticed where the exit rate is highest, the creators can go back to the video and find out what they did wrong. If you are an OTT service provider, this data becomes extremely beneficial to submit to the advertising partner you have collaborated with. This data will serve you well in deciphering what a particular type of your audience base likes to watch and it serves the advertising partner in being more specific in the type of audience they intend to target.

Conviva, one of Enveu’s partners, has done terrific work in providing video analytics solutions for streaming platforms. They have a remarkable in-depth analysis to understand the journey of a viewer. Their Experience Insights Platform is an intelligent analytical solutions service providing behavioral segments, content pathing, automated tagging, post search, logo detection and a lot more. Conviva is a broadly experienced and reliable partner to gain the best out of any video campaign. AWS (Amazon Web Services) is another Enveu partner that offers top-notch video analysis. Not only taking into account the fact that it is a product by the most recognized company in the world but that its video analytics services are also seriously something to revere as well. The kind of data warehousing, interactive analytics, big data processing, real-time data movement, frameworks and interfaces it provides make AWS a one-of-its-kind video analytics tool for any streaming provider to consider. Last but not the least, another one of our cherished partners – Youbora is rocking it in the video analytics sphere as well. Their intelligent tracking system offers descriptive and predictive insights in real-time for video content.

In conclusion, video analytics goes hand-in-hand with video creation. They are the heartbeat of your video streaming endeavour. Something as simple as an email alert when a certain metric exceeds a preset value is going to do mighty wonders. Therefore, whether you are an individual or a large scale video generating enterprise, implementing video analytics is crucial to your success. When you have Enveu’s long-standing expertise onboard along with the shared experience of its partners in this domain, you can catapult your streaming experience to a whole new level. Get in touch with us right now to re-engineer how you look at data.

Rishabh Jain - Director, Product Development, Enveu
Rishabh Jain is one of the co-founders and heads the Product Development at Enveu. A tech evangelist and deep tech advocate, he has been working in the Technology space, being part of many Big Data and IoT initiatives for over 10 years.

get a demo today

Take control of your digital media strategy.
Contact us for a no-obligation demo of the Experience
Cloud, tailor-made for you!