What is VOD Streaming: A Comprehensive Guide?

Rishabh Jain Apr 29th, 2024

The way we consume entertainment has undergone a revolutionary shift. Gone are the days of rigid broadcast schedules and bulky DVD collections. Video on Demand (VOD) streaming has taken center stage, offering unparalleled flexibility and choice to viewers. But what exactly is VOD streaming, and how does it work? This comprehensive guide delves into the world of VOD, exploring its intricacies, benefits, and exciting future.

What is VOD Streaming?

VOD streaming refers to the delivery of video content over the internet to viewers on-demand, allowing them to access and watch videos whenever they choose, rather than at a scheduled broadcast time. This mode of content delivery enables users to stream videos on various devices, including smartphones, tablets, computers, and smart TVs, providing unparalleled flexibility and convenience.

How Does VOD Streaming Work?

VOD streaming allows users to access a vast library of video content at their convenience. Unlike traditional broadcasting, where viewers are limited to scheduled programming, VOD platforms empower users to choose what they want to watch and when they want to watch it. This is made possible through the use of internet-based delivery systems, which transmit video content directly to users’ devices in real-time or for later viewing.

At the core of VOD streaming is the content delivery network (CDN), which ensures seamless delivery of video files to users across various devices and geographic locations. When a user requests a video, the CDN locates the nearest server containing the requested content and streams it to the user’s device, ensuring minimal latency and buffering.

What is the Difference Between VOD and Live Streaming?

While VOD and live streaming both deliver video content over the internet, they possess key differences:

  • Content Type: VOD features pre-recorded content, allowing you to watch whenever you choose. Live streaming broadcasts events in real-time, requiring viewers to tune in at specific times.
  • Control: VOD empowers viewers to pause, rewind, and fast-forward content. In live streams, control lies with the broadcaster.
  • Availability: VOD content is readily available on demand, while live streams are only accessible during their scheduled broadcast time.

Top Benefits of Video on Demand (VOD) Streaming

  • Convenience: VOD streaming gives users the freedom to watch content on their own schedule, eliminating the need to adhere to predefined broadcast times.
  • Variety: With a vast library of content available at their fingertips, users can explore a diverse range of movies, TV shows, documentaries, and more.
  • Accessibility: VOD platforms are accessible across a wide range of devices, including smartphones, tablets, smart TVs, and computers, allowing users to watch content anytime, anywhere.
  • Personalization: Many VOD platforms offer personalized recommendations based on users’ viewing history and preferences, enhancing the overall viewing experience.
  • Cost-Effectiveness: VOD services often provide subscription-based or pay-per-view models, allowing users to choose a pricing plan that suits their budget.

Best Monetization Models for VOD Streaming

Monetization is a crucial aspect of VOD streaming, allowing content creators and distributors to generate revenue from their video content. Here are four of the most effective monetization models for VOD streaming

  1. Subscription Video on Demand (SVOD)

Subscription Video on Demand (SVOD) is a popular monetization model where users pay a recurring fee, usually on a monthly or yearly basis, to access a library of content. This model provides viewers with unlimited access to a wide range of videos, including movies, TV shows, documentaries, and exclusive content. SVOD services often offer tiered pricing plans, allowing users to choose the subscription level that best suits their needs. Platforms like Netflix, Hulu, and Disney+ have achieved tremendous success with the SVOD model, attracting millions of subscribers worldwide.

  1. Advertising Video on Demand (AVOD)

Advertising Video on Demand (AVOD) is a monetization model where content is offered to viewers for free, supported by advertisements that play before, during, or after the video. This model allows content creators to monetize their videos without requiring viewers to pay a subscription fee. AVOD platforms generate revenue through advertising partnerships, where advertisers pay to display targeted ads to users based on their demographics, interests, and viewing behavior. YouTube is one of the largest AVOD platforms globally, with creators earning revenue through ad impressions and clicks.

  1. Transaction Video on Demand (TVOD)

Transaction Video on Demand (TVOD), also known as Pay Per View (PPV), is a monetization model where users pay a one-time fee to rent or purchase individual pieces of content. This model is commonly used for new movie releases, live events, and special presentations. Users have the flexibility to pay for only the content they want to watch, without committing to a subscription. TVOD platforms often offer rental periods, allowing users to access the content for a specified duration before it expires. Platforms like Amazon Prime Video and Google Play Movies utilize the TVOD model for renting or purchasing digital content.

  1. Premium Video on Demand (PVOD)

Premium Video on Demand (PVOD) is a variation of the TVOD model where users pay a premium price to access early or exclusive content releases. This model is typically used for blockbuster movies or highly anticipated releases that are made available for digital rental or purchase before or alongside their theatrical release. PVOD offerings often come with a higher price point compared to standard TVOD rentals, providing users with the opportunity to watch premium content from the comfort of their homes. Platforms like iTunes and Vudu offer PVOD options for users seeking early access to the latest movies.

 Top 7 VOD Streaming Platforms

Now, let’s explore some of the leading VOD streaming platforms and their key features and pricing

1. Enveu

vod streaming

 Enveu stands out for its intuitive interface and robust features tailored to meet the diverse needs of content creators. Whether you’re an independent filmmaker, a corporate trainer, or a media conglomerate, Enveu offers scalable solutions to host, manage, and monetize your video content. With customizable branding options and flexible pricing plans, Enveu empowers businesses of all sizes to deliver high-quality streaming experiences to their audiences.


  • Customizable video players, 
  • Monetization options, 
  • Analytics dashboard, 
  • DRM support.


  • Lite: $ 549/mo.
  • Professional & Enterprise : Book a call

2. IBM Cloud Video

vod streaming

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IBM Cloud Video is a powerhouse in the streaming industry, renowned for its comprehensive suite of tools and enterprise-grade infrastructure. From live events to on-demand content, IBM Cloud Video provides seamless end-to-end solutions for broadcasters, enterprises, and media organizations. With advanced analytics and content management capabilities, IBM Cloud Video enables users to optimize their streaming workflows and drive audience engagement effectively.


  • Live and VOD streaming.
  • White-label solutions.
  • Analytics.
  • Security features.


  • Silver is Great for small businesses (Starting at USD 129.00 per month),
  • Gold is great for medium-sized businesses (Starting at USD 649.00 per month)
  • Platinum is great for those who stream frequently (Starting at USD 1,299.00 per month)

3. Kaltura

vod streaming

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Kaltura has established itself as a leading open-source video platform, catering to a diverse clientele spanning education, business, and media sectors. With its extensible architecture and robust API framework, Kaltura offers unparalleled flexibility for developers to build custom video solutions tailored to their specific needs. Whether you’re looking to deliver online courses, corporate training programs, or digital media experiences, Kaltura provides the tools and infrastructure to succeed in today’s digital landscape.


  • Video CM.
  • Monetization tools.
  • API integration.
  • Multi-platform support.


  • Credit packages start at $5400

4. Wistia

vod streaming

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Wistia is synonymous with video marketing excellence, offering a suite of tools designed to help businesses leverage the power of video for growth and engagement. With its focus on user-friendly features and actionable analytics, Wistia empowers marketers to create compelling video content, measure its impact, and drive results. Whether you’re looking to generate leads, boost conversions, or enhance brand awareness, Wistia equips you with the tools to achieve your marketing goals effectively.


  • Customizable video players, 
  • Viewer engagement analytics, 
  • Lead generation tools.


  • It starts at $99/month.

5. Brightcove

vod streaming

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Introduction: Brightcove is a trusted partner for organizations seeking reliable, scalable video solutions to power their digital initiatives. From live streaming to VOD hosting, Brightcove offers a comprehensive platform equipped with advanced features such as monetization, DRM, and audience engagement tools. With its global CDN infrastructure and enterprise-grade security, Brightcove ensures seamless video delivery across devices and regions, empowering businesses to deliver exceptional viewing experiences to their audiences.


  • Live and VOD streaming, 
  • Video monetization, 
  • Audience segmentation, 
  • Analytics.


  • A free 30-day trial is available. It starts at $199 a month

6. Vimeo OTT

OTT streaming platform

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Vimeo OTT enables content creators and businesses to launch their own white-label streaming services quickly and cost-effectively. With its customizable templates, monetization options, and comprehensive analytics, Vimeo OTT provides the tools needed to build and grow a successful streaming business. Whether you’re a filmmaker, an independent producer, or a niche content provider, Vimeo OTT empowers you to monetize your content and build a loyal audience base.


  • Customizable storefront. 
  • Subscription management. 
  • Analytics.
  • OTT apps.


  • Starter: Grow your business with essential video tools ($12)
  • Standard: Boost your impact with premium creation ($20)
  • Advanced: Drive engagement with Vimeo AI and events ($65)

7. Wowza

video hosting platform

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Wowza is synonymous with streaming excellence, offering a range of solutions to power VOD and live streaming workflows. From video hosting to transcoding and delivery, Wowza provides a robust infrastructure backed by industry-leading technology and support. With its flexible deployment options and extensive integration capabilities, Wowza caters to the needs of broadcasters, enterprises, and developers seeking to deliver high-quality streaming experiences to their audiences, reliably and at scale.


  • Multi-bitrate streaming, 
  • CDN integration, 
  • DRM support, 
  • Real-time analytics.


  • One month of streaming for $149, Pay As You Go for $25 per month, and Enterprise Plans built as per their needs.

How to Launch Your VOD Platform with Enveu

If you’re looking to start your own video-on-demand (VOD) streaming business, Enveu is the perfect platform to bring your vision to life. With its robust features and customizable solutions, Enveu provides everything you need to launch and grow a successful VOD service. Here’s how you can kickstart your VOD business with Enveu.

  1. Comprehensive VOD Platform

Enveu offers a comprehensive video on demand platform that covers all aspects of content manager, delivery, and monetization. Whether you’re a content creator, distributor, or media company, Enveu provides the tools and infrastructure to manage your video library, deliver high-quality streaming experiences, and monetize your content effectively.

  1. Customizable Solutions

Enveu understands that every business is unique, which is why they offer customizable solutions tailored to your specific needs and requirements. Whether you’re launching a niche streaming service for a targeted audience or a global VOD platform with diverse content offerings, Enveu can adapt its platform to suit your business goals and objectives.

  1. Advanced Features

Enveu comes equipped with advanced features to enhance the user experience and drive engagement. From customizable video players and intuitive navigation interfaces to advanced analytics and reporting tools, Enveu provides the resources you need to understand your audience better and optimize your content strategy.

  1. Dedicated Support

Launching a VOD business can be daunting, but with Enveu’s dedicated support team by your side, you’ll have the guidance and assistance you need every step of the way. From initial setup and integration to ongoing maintenance and optimization, Enveu’s experts are committed to helping you succeed in the competitive VOD market.


VOD streaming has revolutionized the way we consume video content, offering unparalleled convenience, choice, and accessibility. With a myriad of platforms available, content creators and distributors have the tools and resources to reach audiences worldwide, shaping the future of entertainment in the digital age. Whether you’re a filmmaker, educator, or business owner, embracing VOD streaming can unlock new opportunities for growth and engagement in an ever-evolving media landscape.

Frequently Asked Questions (FAQ)

Ans: VOD streaming, or Video on Demand streaming, refers to the delivery of video content over the internet, allowing users to access and watch videos at their convenience. It works by hosting video files on servers equipped with media streaming software. When a user requests a video, the server streams the content to the user’s device in real-time or through progressive downloads, enabling seamless playback.

AnsWhile both VOD and live streaming involve delivering video content over the internet, they differ in their timing and delivery methods. VOD streaming allows users to access pre-recorded videos at their convenience, whereas live streaming broadcasts real-time events as they happen, such as sports matches or concerts.

VOD streaming is compatible with a wide range of devices, including smartphones, tablets, computers, smart TVs, and streaming media players. Most VOD platforms offer dedicated apps or web-based interfaces that allow users to access and watch content on their preferred devices.

Ans: While both VOD and live streaming involve delivering video content over the internet, they differ in their timing and delivery methods. VOD streaming allows users to access pre-recorded videos at their convenience, whereas live streaming broadcasts real-time events as they happen, such as sports matches or concerts.

Ans: The cost of VOD streaming varies depending on the platform and the type of content you’re accessing. Some platforms offer subscription-based models, where users pay a monthly fee for unlimited access to a library of content. Others may offer pay-per-view options, where users pay to rent or purchase individual titles. Additionally, some platforms may include ads in their free or lower-tier plans to offset costs. Enveu stands out as the best option for cost-effective VOD streaming, offering flexible pricing plans tailored to meet the needs of businesses of all sizes. With Enveu, users can enjoy a range of subscription options or opt for pay-per-view models, ensuring affordability and accessibility for all.

Rishabh Jain - Director, Product Development, Enveu
Rishabh Jain is one of the co-founders and heads the Product Development at Enveu. A tech evangelist and deep tech advocate, he has been working in the Technology space, being part of many Big Data and IoT initiatives for over 10 years.

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