4 Reasons to Outsource Your OTT Development

Chandan Luthra May 4th, 2021

Being a CTO/ Tech Leader is not a breeze. You are constantly in the crux of re-inventing the tech eco-space of your company while managing the resources of people, time and money that come along with it.

Today, with our world gripped by the pandemic, it’s becoming all the more challenging for CTOs. Increased budget cuts, cybersecurity, shorter timelines have added to their task. So it becomes necessary for a tech leader to prioritize the most pressing issues to be dealt with in-house and more importantly, outsource the ones that don’t require their extensive attention.

One of the biggest shifts to digitization since 2020 has been the entertainment sector. In view of this, media houses have realized that OTT is the next big tech revolution to adopt. And rightfully so because the OTT user base has been growing in leaps and bounds and by 2023 the world will have nearly 915 million OTT users (Business Wire report here.) OTT offers much more data, flexibility and touch-point for consumers than traditional broadcasting can offer. So naturally, these media houses would look at their CTO’s for creating a spectacular video streaming platform in as fast a time and in as less a budget as possible.

A detrimental decision in such a case would be for the CTO to create an entire OTT app eco-system from scratch. Setting up a tech team, planning with long development cycles, hiring quality analysts, partnering with vendors etc will not only burden the CTO and their team but also push back timelines. So if this is not a pressing issue, why not opt to outsource its development to an experienced partner like Enveu? With our core competency in building robust, flexible and highly complex media solutions, you are going to be in good hands.

So here are 4 reasons why you should let an experienced partner like Enveu take care of your OTT ecosystem:

Strengthen Your Content

As for any digital product, understanding its technology is one thing and then executing it is another. Both require a serious amount of time and commitment. Trying to learn this overnight is not the mark of a champion but a mistake. So sit back and focus on your strengths — be it creating the content or conceptualizing a brand identity for your audience and let an expert like Enveu build the OTT tech to host it. What could have taken a month & years of toiling can be accomplished in a few weeks by liaising with a tech partner.

Take Maintenance Off Your Hands

An OTT is a mountain of maintenance that requires constant attention and not to mention, it comes with incremental costs. Building a team from scratch to look after this may burn a hole in your pocket. So why not have this maintenance looked after by an expert? You wouldn’t want to divert your manpower to fix a bug in the midst of a massive audience inflow to your OTT, would you? While you are busy managing your subscription base, your technology partner can effectively manage all your bugs & updates.

The Process Nightmare

Tech is complicated and to simplify it for common use, it needs a lot of meticulous processes in place. Imagine if a crucial piece of the process went bust while one from the team members was out on holiday. That’s going to lag the entire system. It’s nightmarish to even think about it. To prevent a scenario like this, it is best to have a tech partner like Enveu around, just a phone call away.

Save Your Budget

If you build an OTT platform from scratch, it will incur costs of tech knowledge, supporting systems, manpower, maintenance and more. Building a new platform from scratch can have a minimum $1 Million + CAPEX investment which is a huge investment risk. Worst is, if it does not deliver and pan out as expected the repercussions will fall on the CTO’s shoulders. New investment and leadership confidence in the CTO will take a hit. Rather, why not free up this budget to attract more subscribers and earn revenue?

There are umpteen more benefits you can acquire from having a tech partner like Enveu by your side. Connect with us and we’ll be happy to guide you further into your decision. Let’s talk!

Chandan Luthra - Director, Product Engineering, Enveu
Chandan Luthra is a co-founder of Enveu, and heads the Engineering department at Enveu. He is an early adopter of OTT tech and has been part of many OTT platforms across the globe. He is developing & building Products and SaaS platforms for more than 13+ years

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