5 Industries That Aren’t Making the Best Use of OTT

Shalabh Agarwal Jan 24th, 2022

The evolution of audio and visual content has been a significant one ever since it came into existence. TV and cinema have played a pretty big part in it and while they aren’t going anywhere, digital streaming is the game changer today. So long as an internet connection is at our disposal, industries big and small are going to turn to streaming to reach audiences.

Here, we look at 5 industries that need to start taking over-the-top streaming seriously.

Live Music

The live music industry was worth $20 billion dollars in 2019 with a rich ecosystem of artists, venues, ticket sellers, production companies, vendors and travel operations (Source). But over the past year, things have gone silent. But instead, virtual concerts and live streaming have become default.
Ali Rivera, Head of Live Music and West Coast Artist Relations for YouTube was quoted in Time magazine as saying, “YouTube saw over half a million channels live streaming something for the first time in the past year.”

Music artists, their talent managers and production houses are relying on staying engaged with audiences worldwide. A customized OTT platform is the wisest road to take in that matter. A video streaming platform that showcases music experiences worldwide is an idea to last many generations.
Take control of that future today by enlisting the support of a tech partner like Enveu and build a revolutionary product.


The education sector is strategically poised to capitalize on the burgeoning OTT video content industry. Furthermore, market research also suggests that the appetite for educational videos will not experience a downfall anytime soon. Educational video content owners therefore have every reason to monetize their educational videos with the help of streaming service platforms and applications.

One can say that with the proliferation of smartphones and high-speed internet availability, there is a world-wide democratization of education. Learning is no longer restricted to merely the classrooms. There are over a billion kids in the world who are students either in primary, secondary and higher education.

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The present generation of kids are already digital savvy, having grown up using multimedia platforms like Youtube etc. This makes the education sector a very profitable and lucrative market for video content creators. There is no better way to say this but now is the right time to build an eLearning application. For every step of the way, video streaming experts like Enveu can engineer your vision and build it into a disruptive worldwide learning app.


The wheels of the gaming industry are turning and its conjunction with streaming services is set to rupture gaming as we know it. The rise of cloud gaming and game streaming libraries are quickly becoming the front face of the gaming industry.

While game streaming transfers your physical disks and downloaded data to the cloud, cloud gaming moves your entire console to the cloud.

For those looking to break into the video gaming business, cloud gaming and game streaming is the future. Game Pass, a game streaming platform owned by Microsoft has touched 18 million monthly subscribers in 2021. All in all, the gaming industry is adopting cloud and streaming technology. Backed by an expert like Enveu with experience in cloud strategy and video streaming platform development, you are ready to sail in this industry.

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Health & Fitness

Working out at home has become a lifestyle feature for so many people today. Who would have thought that your phone and laptop would become vital for your physical wellness?

The digital fitness landscape is no longer just about a social media presence but it has leaped manyfold to include a live-studio experience. Les Mills, a popular fitness property, found that 75% of virtual fitness users attended live-streaming classes during lockdown. Fitness business owners are delivering innovative digital solutions to their members in the form of digital content, one-on-one coaching, pre-recorded videos, live video streaming, fitness applications and on-demand fitness training.

Peloton, an American indoor cycling enterprise, is one such business that streams fitness classes to fitness enthusiasts live on-demand. Another breakthrough achievement in the space is by Zwift, a multiplayer online cycling and running physical training program. It helps app users to interact, train and compete in a virtual world.

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These are still but a few examples from the fitness world. The relevance of at-home workouts and its loyalists keep growing in numbers. So if you are running a health enterprise, this is the perfect time to sow your vision into a viable digital product. Take the help of a tech partner such as Enveu who can leverage your product with expert strategy and design, turning it into a fitness marvel.

Retail & Sales

The E-commerce business has already given customers a whole lot of convenience by making everyday items available for purchase, online. But the future of digital retail has a lot in store (Pun intended)
Live streaming shopping, a fairly new concept, uses video streaming tools to demonstrate products, communicate with an audience and sell, all online. This is what the yesteryear generations would remember to be something like the teleshopping networks that aired in the 80s, 90s and 00s on TV.

Live stream shopping has many avatars. It can take the form of live events, auctions, online marketplaces and influencer streams. Irrespective of the format, viewers can tune into a live shopping session and communicate with the host. Once they are ready to purchase, they can click on the link embedded in the video and proceed to checkout.

Building such a sensitively manoeuvrable digital product is a complex task. Therefore, a solid tech partner like Enveu can architect your entire retail dream into a virtual experience.

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In conclusion, whether you are already running a business or about to start one, you are going to need a solid digital avatar. Let Enveu handle that for you. Don’t wait, call us right away!


Shalabh Agarwal - Co-founder, Enveu
Shalabh Agarwal is the co-founder of Enveu, one of the fastest-growing App automation and OTT solutions providers. Shalabh oversees the global businesses for Enveu and has been working in the Technology and SaaS space for over 15 years.

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