What is Cloud TV? Exploring the Future of Entertainment

Shalabh Agarwal Oct 31st, 2023

Cloud TV is one of the newest trends in television viewership, offering viewers a seamless viewing experience on any device and at any time. The success of your business means keeping pace with evolving viewing habits and market innovation to develop and retain a loyal audience. Increased expectations drive digital transformation into a world where the delivery medium is irrelevant. Our Cloud TV Suite enables your entire broadcast and OTT TV experience to be delivered from the cloud, reducing duplication and operational spend, increasing efficiency, and unifying the user experience.  

Additionally, Cloud TV Suite unites the best of our SaaS services and partner technologies to deliver a fully featured, modular and flexible TV system. Our real-world experience can help you deliver maximum value over the lifetime of your investment.

What is Cloud TV?

It is considered as the most flexible television option, enabling customers to take their shows on the go. Cloud technology is like to cloud TV, works the same way as other cloud services, including, webmail, shared files, or online storage. In this context, cloud service is an online media, which required to share and streaming services. Content is available on the cloud, enabling customers to access the digital assets from any location via an Internet-connected device with access to a cloud-based user account. 

You will be provided with greater flexibility in accessing live and recorded content. Apart from that, you can also stream and download recorded DVR shows on any Internet-enabled device. The advanced technology behind Cloud TV is allowing subscribers to live streaming in the home and access to a personal library of new television series or favourite movies anywhere.

How Cloud TVs Work

A cloud TV is a system, which is designed to visualize the user interface across different set-top-box. It generates trough the translation of the UI into video and streaming. Simple process is shown below to make you understand how does it work.

  • The cloud platform takes various graphics and videos to process
  • then converts them into a single HTML (Hypertext Markup Language) or MPEG (Moving Picture Experts Group) feed
  • And, delivers them by IP VOD services through STBs 

A cloud TV works to control different video service providers and multi-screen operators. So, that you can easily reduce the need for multiple video streaming service providers and system operators. Cloud TV is well-equipped with advanced streaming functions, features, enabling viewers to stream the content of their choice on their laptops, smartphones, tablets etc. Today, cloud TVs are highly being used in streaming movies, TV shows, live TVs, OTT content etc. 

Difference between Cloud TV and OTT TV


Cloud TV


What it is? Cloud TV is designed to enable broadcasters, content owners, telecom providers to promptly integrate world-class TV streaming services across multiple screens and their set-top. It delivers a flexible streaming option for their audience to watch their favorite content at anytime and anywhere.OTT meaning stands for over the top, initially named in reference to devices that go “over” a cable box to give the user access to TV content. On OTT platforms, content is delivered via an internet connection rather than through a traditional cable/broadcast provider.
FeaturesOn-demand self-service, Resource pooling, Scalability and rapid elasticity, Pay-per-use pricing, Measured service, Resiliency and availability, Security, Broad network access. Multilingual Content, Search, User Profile, Watch list, Social Features, Screen Mirroring, In-App Purchases.
Example CloudTV-powered services also are available on Philips NetTVs [4] and on Roku players.OTT platforms that provide OTT media services, including Netflix, Disney+, Hulu, HBO Max, Amazon Prime Video, Peacock.
Popularity With the rapidly growing trend of Cloud TV in streaming and entertainment sectors, the day is not far when Cloud TV will completely replace traditional TV. And there are several factors driving the trend towards cloud TV, Low Upfront Cost, Scalability & Flexibility, Smooth Operations, Analytics, Data-Driven Content. Free-to-access services offer a golden opportunity for mobile marketers. OTT advertising is much like legacy media advertising, typically taking place between songs or episodes, but it is delivered through OTT streaming platforms. However, there are two main types of OTT marketing set-up.

Benefits of Cloud TV for businesses

Cloud is software, runs on standard IT systems, which is easy to develop new versions of an existing service or roll out an entirely new one. When paired with microservices architecture, as implemented here at VO, the ability to innovate faster than ever across the entire broadcast chain provides a competitive advantage to media companies and operators. This is a much more modular approach than has been seen before in the industry. Once a small incremental change, for example, offering a new category of viewer recommendation, would require the rollout of an entire new point release, only that element could be changed in the Cloud system. The result is a scalable solution that can be continuously updated instead of waiting for the traditional design/development/test/release cycle every time a new feature is added or an element is updated.

Additional benefits are _ Lower Investment Requirements, Scalability and Flexibility, Streamlined Operations, Access to Detailed Analytics, Demand-Driven Content, Data Protection and others.


Hope, you have understood what cloud TV is and how it’s operated. There are many cloud-based OTT platform providers out there, offer quality services with great deal. To choose the right TV for your business, define your Cloud TV business objectives, narrow your target audience, and identify the content your audience wants. With this data in mind, select a cloud OTT platform service that offers the features needed to effectively cater to your audience, ensuring that your business becomes successful quickly.

Shalabh Agarwal - Co-founder, Enveu
Shalabh Agarwal is the co-founder of Enveu, one of the fastest-growing App automation and OTT solutions providers. Shalabh oversees the global businesses for Enveu and has been working in the Technology and SaaS space for over 15 years.

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