FC Bayern: Can Sports and Video on-Demand Co-exist?

Rahul Tripathi Feb 21st, 2022


FC Bayern Munich or FC Bayern is a German professional sports club based in Munich, Bavaria. It is best known for its professional football team. In February 2017, FC Bayern announced the launch of FC Bayern.TV, its own linear TV channel. The aim of the channel was to broadcast reports on FC Bayern, 24 hours a day, 7 days a week.

Where Are They Winning

FC Bayern.TV has been a crucial element to FC Bayern’s fan engagement since 2017. It offers all Bayern fans background reports, talk show formats, exclusive interviews and most notably live match coverage. Though football is at the centre of FC Bayern.TV’s content, its coverage extends to FC Bayern basketball, women’s football, the Bayern reserves, youth teams and other sections.

The FC Bayern over-the-top application is available on Amazon Fire TV, Android TV, Apple TV and can be downloaded from the Amazon app store, Google Play store and iTunes store. It also offers the option to transfer FC Bayern.tv content to the TV set.

To access the exclusive content of the FC Bayern football matches, one has to first subscribe to FC Bayern TV Plus. The cost is as little as 4 Euros a month to 36 Euros for a year. Once done, a subscriber gets all access to the match highlights in HD quality anytime and anywhere. In an astutely crisp design, the FC Bayern channel is delightfully to-the-point.


FC Bayern.tv has furthered the prospects of live sports and video-on demand streaming coming together. The thrill of a sporting event is no longer left to a stadium but it is felt across smart screens. That is the future! And if you are someone looking to secure bring your sporting event to a worldwide audience, get in touch with us and we’ll power your vision into a goal.

Rahul Tripathi - Marketing Manager, Enveu
Rahul Tripathi is an experienced Brand and Marketing Strategist driven by ROI’s. As a Marketing Manager, he looks after the company's marketing efforts and helps the company to drive bucket loads of awareness and sales that generate revenues.

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