In 2020, when OTT apps saw a boom in subscriber numbers, naysayers predicted that this was a short term gain due to the Covid-19 pandemic. But those naysayers have been proved wrong, with OTT subscribers increasing by over 40% in the USA in 2021 compared to last year.
While the likes of Netflix, Disney+, Amazon Prime Video continue to dominate the space in terms of numbers, the industry’s growth is fuelling the rise of niche players that are outside the traditional broadcast media space.
In this piece, we see how these players have used the platform to grow.
The hotel and hospitality industry has seen challenging times over the past couple of years. And when normalcy was close to returning, the Omicron variant hit the world. These challenging times have made hotels embrace technology differently and have used the power of OTT to reach out to their consumers.
In the last few years, several large hotel chains have been creating their home channels on television and digital to showcase the options the hotel property offers.
Now, hotels can extend this by creating channels for those who aren’t in-house guests. For those hotel properties that used to earn their bucks through live shows, they can use their OTT channel to make it a pay-per-view event for fans worldwide. They shouldn’t be looking at this as a substitute for a live event, but as one that enables them to make their event hybrid (a combination of a live physical and digital audience). This ensures that those who weren’t able to get a ticket if the event is sold out can log in to the event from the comforts of their homes for a fee. It also helps you reach out to a global audience to view the stream.
Brand building is one of the key aspects of a business. And thanks to the internet, no matter where the business is created, one can serve the globe. So, entrepreneurs that are starting a business, can look at building their brand image even before it starts.
Entrepreneurs can use OTT to build that image. With the help of players like Enveu, one can create an OTT app that’s much cheaper to use than any other method of marketing.
Another area where this helps is the ‘coolness’ quotient. Not many (if any) are using this tool to reach out to the world, and if used correctly, it can create quite a buzz.
Like the hotel industry, tourism over the last couple of years has taken a big hit. Tourism boards can use OTT to showcase the country not only to potential visitors but also to those who want to get a taste of the country immediately, albeit on the digital medium.
Be it a walk through a national park, or a visit to a museum, OTT can be used in each of these cases. Almost like a visa, a fee can be charged to enter a country, after which visitors can access different parts of the country. Further, with technologies like AR and VR, one can take the experience to the next level by charging a fee and allowing users to experience national parks, amusement parks, and the likes.
If you’re from any of these industries and reading this and want to roll out your own OTT app, we at Enveu are here to help. We create a cross-device OTT experience to make sure that you reach out to the consumer where he/she is.