The global esports market is currently valued at US$ 1.08 billion, a 50% increase from its value in 2020. The global OTT market is anticipated to grow at a CAGR of 19.1% to surpass US$ 438.5 billion by 2026.
So, it’s no secret that these two digital phenomena are where the dollars are. Combine the two and there’s scope for even more dollars.
In this piece, we explain and list what creators need to consider before starting an e-sports/gaming OTT channel and why starting one channel could be so lucrative.
Content ease
Content creators will know how big a challenge it is to come up with fresh content on a daily basis.
This is where gamers or those in the esports industry can enter and disrupt the content industry. At the end of the day, your content is the action from your game. So, there’s no need to spend those hours brainstorming on content. Just make sure the best version of you is playing the game.
Livestream your content
Viewers love to see unpredictability. And nothing scores higher on the unpredictability scale than live content.
Thanks to platforms like Twitch, creators can live stream their games/tournaments and provide the viewers with the unpredictability they are looking for. Sports games like FIFA and NBA, as well as games like Street Fighter and Tekken, are immensely popular globally.
While the Covid-19 pandemic had halted live sports, we saw the Premier League create an esports league featuring top stars from the league.
Based on the response that the stream generates, one can also look at making it available on-demand after the event and earn those extra dollars.
Niche content
With the growth of OTT, there’s no shortage of content. But, most of them tend to be series. Where esports scores is that it provides a different dimension of content.
Consumers get the different content they are looking for. With many of the people within esports looking to carve a name for themselves, the content generally is available for free. So, it’s a win for advertisers too as they get the numbers they want.
If not distributed for free, it could fall into the premium content advertisers are looking at. This was the reason why NBC picked up rights to broadcast ‘The Squad’, a sitcom based on esports.
That being said, you’ll be wondering how you could start your gaming channel?
That’s where we at Enveu step in. Our dedicated team of experts will help you create your OTT platform so that you can focus on the game.
Let’s talk!
