The Need for Artists & Celebrities to Create Their OTT

Chandan Luthra Aug 3rd, 2021

We are all quite familiar with Oprah Winfrey and how her name is synonymous with Talk Show hosting. But did you know that she is the co-owner of the Oprah Winfrey Network, programming, and broadcast channel? OWN, as it is referred to, creates content which is an extension of Oprah’s philosophy of ‘Living your best life.’ Launched in 2011, this OTT has a bank of originally created shows ranging from health, food, family, reality TV, and drama.

This is an example of how a celebrity like Oprah developed her own OTT platform and how she has complete autonomy to create content that aligns to her vision and her philosophy. Just like her, there are many other artists and celebrities who either have a bulk of content or content creation ideas and would like to connect with fans by means of their own personalized self-branded streaming site.

If you are one such person, here are a few reasons why you need to develop your own OTT:

1. Tech Advancement & User Growth

Smartphone users in the world are growing at an annual rate of 7% which roughly estimates to an average of 1 million new smartphones coming into use every single day. The internet and its speed are not far behind. With the need for faster and improved connectivity, high speed internet is being made available to more and more people across the world. Besides, with entertainment viewing options at home finding an ever-growing market, all these factors make a great case for content creators to saddle up and hop onto the OTT bandwagon.

2. Complete Autonomy on Content

Unlike YouTube, Instagram and Facebook, your content will not be subject to the guidelines imposed by the hosting platform. The content you create is made with artistic integrity. So it requires an autonomous place for it to be viewed the way it was intended. OTT is the one-stop solution Once you know your content is safe from any abrupt removal, it will give you immense satisfaction to think freely for your next creative endeavour

3. Closer Fan Connect

Another big advantage is that you can design your OTT with a look that is unique to your personal brand identity and philosophy. This will allow your fans a window into getting to know who you are a lot better. The closer the fans are able to connect with you and your work, the more they will talk about you and your follower base will grow.

4. Revenue Potential

OTT gives you the leverage of turning your content into cash based on the different kinds of subscription models at your disposal (hyperlinked to Turning Content To Cash article). When it comes to YouTube, the platform itself takes away a sizeable percentage of earnings that you make over each video. That isn’t the case with OTT. What you build is your own and all the earnings made go straight to your account.

If you are an artist or a celebrity and are thinking about creating your own OTT app, then let Enveu guide you through it. Connect with us right away.

Chandan Luthra - Director, Product Engineering, Enveu
Chandan Luthra is a co-founder of Enveu, and heads the Engineering department at Enveu. He is an early adopter of OTT tech and has been part of many OTT platforms across the globe. He is developing & building Products and SaaS platforms for more than 13+ years

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