Unlocking the Power of White Label Video Streaming Platforms

Chandan Luthra Sep 25th, 2023

With cord-cutting on the rise, brands are looking forward to a new & innovative way to connect with their audience, which is harder than ever to reach. While people are eagerly waiting for fresh & original content to stream, broadcasters have never seen such a massive demand for fresh content or competition for viewers’ attention. 

The video streaming realm has witnessed unparalleled growth over the past few decades. In the United States alone, more than 158 million people are actively engaged in watching live streams. Fortune Business Insights forecasts a whopping 19.3 per cent growth in the global video streaming industry by the end of 2030. 

In this blog, we’ll walk you through what a white-label video streaming platform is and why you should consider using one.

What Is a White Label Streaming Service?

You probably heard the term “White Label”. When a product is white labeled, it is manufactured by one company and then packed and sold by another. The original manufacturing companies don’t put their brand label on their product, allowing you to customize your product and put your brand’s name on that.   

Put simply, it is a solution where a third-party provider offers a video streaming platform that can be branded as your own. It allows you to launch your video streaming service without costly infrastructure or development. 

Streaming platforms offer you the advantage of eliminating the third-party branding and ads that are often associated with free video hosting platforms; thus you can focus on your branding and identity. This straightforward enhancement significantly enhances the overall professionalism of your content.

The Basics of White Label Video Streaming Platform

Retaining and keeping the audience focused on your content is essential, and that’s where a white-label video platform came into the spotlight. 

Let’s understand with an example-

You are in a live concert, fully immersed in the music of your beloved band, surrounded by thousands of enthusiastic fans. Now, we are recreating that electrifying concert experience for millions of people across the globe right from the comfort of their homes. This is where the enchantment of white-label streaming truly shines!

In the context of video content, white-label means you can use another company’s software to broadcast your content by using an interface you can customize. It allows you to customize the video player so it doesn’t contain logos or links connecting to the software provider. 

The best thing is that you don’t need to build a video streaming and hosting platform from scratch. You can simply purchase the platform from a provider and customize the player as per your requirements. That allows you to focus on creating quality content instead of creating the software to host your content.

Benefits of using White Label Video Streaming Platform

There are vibrant benefits associated with white-label streaming platforms.

  • Faster To Market: You don’t need costly infrastructure and development to broadcast your own content. Now, you can enhance the output of content broadcasting with more flexibility by using a white-label VOD provider.
  • Scalability: White-label streaming platform solutions are built to scale. It allows brands to add more content to grow your viewership.
  • Ads free: You can create an ads-free environment for your viewers. 
  • Huge Monetization Options:  Brands can monetize your content however they want. The streaming platform is equipped with various features, like pay-per-view content, subscriptions and others. 
  • Customized branding:  The video streaming platform offers you an easy customization process. Through this, you can do any modification like change the font, color, name, and element of video content. Thus, you can enhance the brand experience for your viewers.
  • No content restrictions: What kind of content you want to create is entirely up to you. You can create and share your content without any restrictions with a white-label video player. 

Top Features of White Label Streaming Platforms

  1. Compatible streaming
  2. White-label HTML5 video player
  3. Live and on-demand hosting
  4. Reliable content delivery 
  5. Video monetization support
  6. Easy-to-use video CMS
  7. Video privacy and security

How To Choose the Right White Label Video Streaming Platform

Selecting the right white label VOD solution platform is not as easy as you think. It involves many factors that need to be taken care of, like

  • Business goals
  • Content strategy
  • User experience
  • Pricing 

Here are some of the best white-label video streaming platforms providers you will find in the market. If you’re looking for a reliable company, you can contact them.

  • Enveu- A SaaS based feature-rich OTT platform provider. Go live with your streaming platform across 10+ devices instantly.
  • Wowza – Video on demand or live streaming across any platform
  • Brightcove – Transform Your Business with White label OTT platforms Solutions
  • Kaltura – Wide range of video solutions to powerup viewing experience
  • Muvi – Customizable online video player
  • JW Player – white-label OTT video platform
  • Brid.TV – Enterprise-level white-label OTT platform

Process of White Label Video Streaming Platforms

  • First, you need to find a reliable service provider in order to stream and host your content on the platform. 
  • Once you choose your service provider, you can customize your platform by adding a name, logo, color and other design elements. 
  • After customization, you can upload your media content to stream.
  • If you want to earn from your content, you can set up a payment gateway or subscription system. The video streaming platforms are equipped with great features and functionalities that cater for your needs.
  • Once you complete the whole process, your service provider will take care of your technical process, such as video encoding, delivery, and playback to ensure the content is optimized for different devices and internet speeds.

At the end of this process, you can track the performance of your content and audiences’ responses through analytics tools.


White-label streaming services are important for brands looking for professional video hosting and broadcasting. This is a cost-effective way to own your content and publish it on a video platform without a third-party host. A white-label online video platform help brands to get complete ownership of video content, improve business and increase ROI. 

Connect with a fully customizable white-label solution provider like Enveu to carve your niche in the streaming industry.


Frequently Asked Questions (FAQ)

Ans:You can monetize your content on a White Label Video Streaming Platform through multiple methods. These may include subscription-based models, pay-per-view options, ad insertion, and integration with e-commerce functionalities. The platform provides tools to set pricing, manage payments, and track revenue..

Ans: White Label Video Streaming Platforms typically offer extensive customization options. You can customize branding elements, user interfaces, and even features to align with your brand and audience preferences. This allows you to create a unique streaming experience that resonates with your viewers.

Ans:White Label Video Streaming Platforms prioritize content security. They often employ digital rights management (DRM) and encryption technologies to safeguard your videos. Additionally, access controls and user authentication mechanisms help prevent unauthorized access.

Ans:White Label Video Streaming Platforms are designed to be user-friendly. While some technical knowledge can be beneficial, most platforms provide intuitive interfaces and support to help you get started and manage your streaming service effectively.

Ans:White Label Video Streaming Platform providers typically offer customer support and regular updates to ensure your streaming service remains functional and up-to-date. The level of support may vary, so it’s essential to discuss this with your chosen provider.

Chandan Luthra - Director, Product Engineering, Enveu
Chandan Luthra is a co-founder of Enveu, and heads the Engineering department at Enveu. He is an early adopter of OTT tech and has been part of many OTT platforms across the globe. He is developing & building Products and SaaS platforms for more than 13+ years

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