Subscriber retention and revenue maximization are the key challenges for the OTT providers today. There are abundance of streaming platforms competing for audience attention, offering incentives to retain viewers and attract new subscribers. Traditional promotional strategies like discounts and free trials often lack these personalization support and fail to create long-term loyalty.

That’s where a robust, scalable and data-driven solution is required. Enveu’s bulk voucher system addresses this gap by providing OTT providers with an efficient way to distribute vouchers to increase subscriptions, boost revenue and drive engagement.

Enveu’s bulk voucher system- About it

It is the powerful feature that allows OTT platforms to create, distribute and manage promotional vouchers in bulk. These vouchers can be customized using various promotional campaigns, subscriber segments and marketing strategies. Whether it is about offering discounts, free trials or exclusive content access, Enveu offers a system that helps OTT business incentivize viewership and strengthen customer loyalty.

Features of Envue’s bulk voucher system

1. Customizable voucher creation

OTT providers can create multiple vouchers to achieve different marketing goals. They can set parameters such as:

• Discount percentage of fixed amount- Companies can choose to offer percentage-based discount or a fixed amount discount on subscriptions. This flexibility ensures that promotions sync well with the current business objectives.
• Subscription duration- Vouchers can easily be designed for various duration like 7-day free trial or 1-month discounted subscription. This allows OTT providers to test different promotional strategies seamlessly.
• Content access- Providers can create vouchers that offer them premium access to shows, live events and exclusive movie collection.
• Validity period and redemption limit- Expiry dates and usage limit can be set to create urgency and prevent any misuse. This ensures vouchers drive immediate action and maximize effectiveness.

2. Bulk distribution and automation

Email marketing campaign- Personalized voucher codes can be shared for specific user segments to boost engagement and overall conversions.

• SMS notification- Get the access to instantly deliver discount codes via SMS to ensure higher visibility and quick redemption.
• In-app promotion- Viewers can receive vouchers within their OTT platform and access it right from there. This increases convenience and encourages immediate action.
• Affiliate partnership- Vouchers can be shared with the partners and affiliates to promote and expand subscriptions.

3. Targeted marketing and segmentation

• Lapsed subscriber- Enveu help personalize voucher distribution by reaching to the users who canceled their subscription or have been inactive. Personalized offer tends to active there interest and might convince them to get back.
• New users trail access- It is tough to retain new users at the first go. Enveu makes it simple for first-time visitors by offering free trial and special introductory discounts at the time of sign-ups.
• Loyal subscriber reward program- Engagement has to be maintained and in order to do it, the constant customer of the platform can be incentivized with vouchers for premium content. All of this is done to enhance overall viewing experience and increase retention rates.

4. Real-time tracking

Advanced analytics help OTT providers monitor voucher performance by these actions:

• Redemption rate- Business can track how many users redeem their vouchers to understand the campaign performance.
• Subscriber retention trends- Businesses get the opportunity to analyze whether vouchers lead to long-term subscription or just short-term spikes.
• Revenue impact- Through tracking, businesses get the space to direct financial benefits of promotional vouchers and return on investment.
• Effectiveness of distribution channels- Business tends to run multiple distribution methods to drive engagement. Through the analytics they can identify which distribution method brought better results and prepare the action plan accordingly.

How Enveu’s bulk voucher system turns on the game of engagement and revenue?

1. Enhancing partnerships and corporate gifting opportunities

OTT companies can collaborate with brands for co-branded promotions and in return they can offer Enveu-powered vouchers as part of employee perks, holiday promotions and customer rewards. To explain further:

• A telecom company can offer a free OTT subscription for a month as a bundled deal to bring in premium customers.
• Credit card companies offer streaming vouchers as a loyalty reward for frequent users.
• E-commerce platforms can offer bundles streaming discounts with gadgets or smart TV purchases.

2. Brand loyalty strengthening and engagement

A well-designed voucher strategy fosters a sense of exclusivity and rewards loyal subscribers. This results in longer subscription durations and increased lifetime value of the users. Moreover, exclusive vouchers for long-term subscribers create a sense of appreciation, brand perception and customer satisfaction.

3. Boosting revenue with upselling and cross-selling

OTT businesses can use vouchers to upsell premium content and bundle services to their viewers/customers. They can walk on any of these pathways:

• A user on a basic subscription can be offered a discounted upgrade to premium plan.
• Limited time vouchers can be used to promote special events, sports matches, and even concerts. This encourages one-time purchase and contributes to overall revenue building.
• Bundling of vouchers boost average revenue per user by combining multiple services like streaming and merchandise.

4. Reducing churn rates with smart incentive

A common reason for subscriber churn is the lack of perceived value. Envue’s bulk voucher system helps in addressing this by offering personalized discounts and perks. A well-timed voucher can encourage subscribers to continue their membership by making service more affordable.

5. Expanding reach 3x times

A common reason by subscriber churn rate to decrease is not offering perceived value. Envue offers a bulk voucher system that helps in addressing personalized discounts and perks that keep users engaged. A well-timed voucher encourages subscribers to continue their membership and access exclusive content without any obstruction.

Concluding statement

If you’re serving a competitive business landscape, offering great content isn’t going to turn the game in your favor. You have to think smart, play out of the box and offer innovative engagement strategies that drive revenue while delivering excellent results.

Enveu’s bulk voucher system caters to scalability, data-driven solution and custom voucher sharing capabilities to enhance overall profitability of the business.

By using targeted marketing surveys, automation and real-time analytics, Enveu can help businesses stay ahead of the competitive landscape and offer what customers actually want.