Technological advancements have reached the fitness arena as well. The preferences of people have changed. More than physical sessions, they prefer online fitness programmes as they are more convenient, flexible, and offer personalised attention. By launching an online fitness programme, you can capitalize on this aspect. 

Customers are looking for tailored fitness sessions based on their requirements. Online platforms are best suited for them. This blog helps you understand how to earn revenue through starting an online fitness programme.

Why should you sell fitness programmes online?

1. Global reach

With online fitness programmes, your reach is unlimited. Viewers can access your programmes from anywhere in the world, at any time convenient to them. This reach is due to the comfort of this medium. Due to expanding reach, more and more customers are joining your online platform.

2. Low-cost 

It is easy to launch an online channel rather than a physical setup. This will help improve your content and offer programmes at the best price to audiences.

3. Flexibility

Online fitness programmes offer great flexibility to clients. This is one of the main reasons more people join online. They can choose either live or tailored sessions.

4. Scalability

One of the major benefits of launching an online fitness programme is its scalability. You can cater to an increasing number of customers without impacting the quality of streaming. There is no limitation due to space here. 

5. Income opportunity

There are diverse income opportunities in selling online fitness programmes. You can sell merchandise, affiliate marketing, showcase brands, etc. 

How to earn money by selling fitness programmes online

1. Live streaming

Live streaming is an interactive means that attracts many customers. This happens at a fixed schedule, wherein a personal connection can be established between the trainer and the customer. 

Live streaming is the choice of many as it helps in instant clarification of doubts. It is easy for you as a streaming platform since the necessity for video editing is eliminated. 

2. Merchandise sales

The sale of fitness-related merchandise is another means of earning. Merchandise such as yoga mats, fitness trackers, gym shirts, massagers, exercise balls, supplements, shakers, etc., can be sold online.

You can also offer products of specific brands based on customer preferences. 

3. Selling workout plans

As live streaming may not be suitable for all, you have to look into ways to bring in the other set of audience as well. Workout plan bundles may be the best way. Individuals who prefer not to have personal training can opt for these downloadable plans online. 

These must be attractive and in an easy-to-understand format for clients to follow. This will bring in more revenue as many people like to curate workout programmes to suit their pace.

4. Online workshops

Any special training technique can be ghosted as a one-time workshop. The regular clients of your fitness programmes will be eager to choose such workshops and would subscribe to the same. 

5. Subscriptions

Regular fitness programmes for a monthly, quarterly, or annual subscription plan may be offered. These should be tiered so that they suit all budgets. Ad-free plans can be given at a premium, while those with ads will be priced lower.

6. Advertisements

Brand advertisements on your channel help with increasing your revenue, in a way, reducing the burden on customers. Many popular fitness brands collaborate with online fitness programmes as this is the right place to showcase their products. With their growing sales, they enter into revenue-sharing contracts with the streaming platforms.

Guide to selling fitness programmes online

1. Research your audience

Research to understand who your target audience would be. This will help streamline your programmes and direct your marketing strategies. 

Identify what your audience wants and what solution you will be offering through selling your fitness programmes. For example, if your viewers are looking for weight management, your content could be related to nutrition, exercise, counselling, etc.

AI-driven insights help a great deal with audience identification. It can help classify your audience on the basis of age, demography, fitness goals, health conditions, etc.

2. Competitor analysis

You have to understand what your competitors offer to strategise your programmes. Research about the competition for the niche you have selected. Conduct a survey to find out who their customers are, what they expect, and their feedback about the programme they are using.

This will help you understand your competitor’s unique selling points and how you can score better based on customer feedback. For instance, certain customers may expect budget-friendly subscription plans, while personalized content recommendations may be preferred by others.

3. Select your content

Once you analyze your competitors, you can identify the gaps in the market. This will help devise your curated content. For example, regular, stringent workouts are offered by many, but this may not be suitable for senior citizens.

Your content can be directed at bringing this category of customers to buy your programme. Also, busy professionals may not be able to attend live workshops. Fitness sessions, according to their availability, will offer more flexibility.

4. Business model

Choice of a business revenue model comes next. It may be any of the following:

• Subscription-based 

Here, viewers pay a recurring fee monthly, quarterly, or yearly to have access to your content online. This ensures a regular flow of income to the platform. 

• Advertisements

By earning through advertisements (AVOD), you can keep the subscription charges low. The only thing is to ensure that ads do not interrupt the viewing experience for the audience. Brands promote their products using the popularity of your platform and pay you in return.

• Pay-per-view

To access specific content, the pay-per-view model is most suitable. Though this is a one-time revenue, you will see more subscribers for specific events when you sell the most in-demand bundles. A 21-day fitness challenge is one of the popular workout bundles that can be sold as pay-per-view.

5. Integrate payment gateway

Multiple payment gateways are essential as different customers may have different choices. Integrate highly secure payment gateways with end-to-end encryption. 

6. Promote your programme

Marketing your online fitness programme is highly essential to reach the right audience. These days, social media marketing is the thing. You can generate leads organically through the right type of influencers for your programme.

How Enveu can help you sell online fitness programmes

Selling online fitness programmes is an effortless exercise now with Enveu. You can create an incredible platform with a wide variety of features for your audience, and multiple monetization models to accelerate your revenues. 

Our innovative team offers you robust solutions with complete customization. We help you stream securely and provide multi-device support. Enveu’s low-code platform is easy to use and has streaming features.

You can provide complete flexibility to your users as we offer multiple payment gateways. With more and more fitness enthusiasts moving to online fitness programmes, this is the right time to kickstart your journey here.

Connect with us to understand more about our services.