Amsterdam, September 2025 — The media and entertainment industry is evolving at an incredible pace, and IBC 2025, held from 12–15 September in Amsterdam, once again provided an ideal forum for exploring OTT industry where streaming, media, and technology intersect.

Team Enveu, including our CEO & Founder, Shalabh Agarwal, and CTO & Co-Founder, Rishabh Jain, attended to connect with peers, partners, and innovators, and see the emerging tech shaping the future of content delivery. 

We had wide-ranging conversations with peers, industry leaders, innovators, and technology partners throughout the event.

These exchanges, across different contexts, reinforced what we observed on the show floor: technology is no longer just a support function, but a key differentiator for OTT success. 

Key Technology Trends & Insights 

From official IBC key topics and Future Tech sessions, some of the strongest themes that stood out - and that will matter for platforms like enveu - include: 

• Artificial Intelligence & Automation

   AI is being deployed across content personalization, recommendations, metadata generation, live production assistance, and audience analytics. These tools are helping reduce manual effort, increase retention, improve viewer engagement, and deliver smarter, adaptive streaming experiences.  

• Cloud-Native & Hybrid Architectures

   The shift to cloud infrastructures, hybrid cloud + edge deployments, and software-defined workflows is increasing. These enable scaling streaming ops, reducing latency, and pushing updates faster across multiple devices including desktop, mobile and web.  

• Low Latency, Live Streaming & Real-Time Features
  

   Technologies that reduce delay in  live streams - especially for sports, events, and interactive content are winning. Whether it’s better protocols, better encoders, or optimized network pathways, live experience remains a priority.  

• Expanded Connectivity
  

  Faster networks and intelligent edge-computing are enabling higher quality streaming even in remote and challenging environments. The ability to offload processing, do real-time encoding or translation closer to the user, etc., is being showcased.  

• Immersive & Interactive Media

   Immersive technologies like VR/AR, real-time VFX, spatial audio, interactive UI/UX are not just showcased in demos but are shown in practical applications. These are moving from curiosity to parts of streaming experiences.  

• Security, DRM & Content Authentication

   As streaming scales globally, security (both content protection and credentials/authentication) becomes important. DRM, content watermarking, traceability, and ensuring that live or recorded content is delivered securely were emphasized.  

How Enveu Is Aligning with These Technologies 

Team Enveu is considering all the innovations that are taking place in the OTT industry. Our platform roadmap is being influenced by what’s next, and you'll see us doubling down on: 

• Building stronger AI-powered tools for content personalization, recommendations, metadata / caption / translation automation, and dynamic user experience. 

• Strengthening our low-latency live streaming stack for smoother live broadcasts, especially for sports/events. 

• Leveraging cloud + edge infrastructure more deeply, to reduce delays, improve scalability, and deliver better user performance globally. 

• Enhancing security by advanced DRM, watermarking, secure delivery, and making sure content authenticity is not just a feature, but a necessity. 

• Offering more immersive and interactive experiences - richer UI, interactions, possibly voice/AR/VR add-ons — because audiences are increasingly expecting these. 

Final Thoughts 

IBC 2025 underscored that technology is at the heart of where OTT is headed: more real-time, more secure, more immersive, and more responsive to user behavior. For streaming businesses, success hinges not just on what content is offered, but how it is delivered - through technology that scales, adapts, and protects. 

At Enveu, our vision remains focused on equipping our clients with a platform that isn’t just current, but future-ready: rapid launches, secure streaming, high engagement and monetization, and technology that supports those goals every step of the way. 

To know more, write to sales@enveu.com