In the world of OTT, every user journey matters. Whether it is bringing viewer back to the video he left in between or guiding a new user from a social media ad directly to an app, seamless navigation and a one-click experience make all the difference. This can make or break the interest of the user. You can expect drop-off if the navigation and interlinking are not smooth and clear.  

Linkly, Enveu’s intelligent and seamless deep linking solution, comes in. Meant specifically for OTT and media platforms, Linkly helps content owners, publishers and streaming businesses bridge the gap between discovery, recommendation and consumption. It delivers users directly to specific content and gives similar content experiences across all devices. It ensures a smooth and frictionless journey that drives them to watch more and come back to your platform. This impacts a streaming business in terms of engagement, retention, and conversions. 

The Challenge: Fragmented User Journeys in OTT 

Unlike traditional viewers, who only have access to TV sets, modern viewers consume content across devices such as mobile phones, tablets, web browsers, and connected TVs. However, the journey between content discovery and playback often breaks due to app uninstalls, missing or wrong redirects, or inconsistent user contexts. 

For example, a user might click on a promotional link while watching a show on their device but end up on the app store instead of the exact video screen. Or there might be a situation where a push notification takes them to the app homepage rather than the to the content they wish to watch. 

These disruptions and discrepancies create a lot of friction, making users lose interest hence increasing bounce rate and ultimately reducing the impact of the marketing efforts. 

OTT and streaming platforms need a smarter way to unify and understand user journeys. Platforms need to understand users' preferences, need to have a fair knowledge of the device they are using and then come up with the best technology and solution that is truly meant for them. 

Meet Linkly: The Smarter Way to Connect Viewers to Content 

Linkly, a Seamless Deep Linking Solution by Enveu, is designed to eliminate those drop-offs. It gives teams the power to create, manage, and distribute smart links that adapt to user context automatically, irrespective of which device type, OS, or app installation status. 

When a user taps a Linkly URL, it smartly determines the best possible path for the user: 

• If the app is installed, it deep-links directly to the correct content. 

• If the app isn’t installed, it redirects the user to the correct app store or a respective landing page. 

• On Smart TVs or web browsers, it can take users to a corresponding experience on those platforms. 

This seamless direction improves user experience and amplifies conversion rates, especially for campaigns designed to re-engage or acquire users. 

Key Capabilities of Linkly 

Cross-Platform Deep Links 

With Linkly, you can seamlessly route users across any operating system. It removes the need for multiple configurations and makes sure a consistent experience is given wherever the link is clicked. 

Dynamic Content Routing 

Users can now be directed to a show, clip, trailer, or movie directly within the OTT app. Whether it is a campaign, promotion or app notification or email promotion. Linkly ensures that every click takes the user where they want to land. 

Smart Fallbacks 

Handle uninstalled apps gracefully with custom fallback URLs or redirects to app stores. You can even design branded landing pages that provide context or encourage app installs — turning potential dead ends into engagement opportunities. 

No-Code Setup 

Linkly removes complex SDK integrations and dependencies on the developer. With Linkly, your team can create and manage deep links right from the Enveu CMS dashboard. This is the quick, scalable and accessible way of managing and generating links for non-technical users. 

How Linkly Empowers Teams 

Linkly has eliminated the technical process of generating and managing links. The task which was done by the technical experts can now be easily managed by any team. Infact, marketing and growth teams can independently create campaign links that automatically open the right content in the right app. 

Product teams can enhance onboarding and re-engagement flows with contextual links in push notifications and in-app messages. Operations and content teams can instantly link to newly uploaded content, collections, or playlists within their OTT ecosystem. 

This democratization of linking not only saves engineering time but also speeds up campaign launches, content promotions, and user re-engagement workflows. 

Driving Real Business Impact 

Following are the benefits a streaming business can gain from Linkly: 

• Higher engagement rates through seamless navigation to correct content. 

• Increase in conversion rate are users are guided to the eact content that they wish to watch. 

• Reduced churn by reconnecting existing users to personalized or recommended content. 

• Consistent brand experiences across devices and channels. 

In short, Linkly turns every link click into an opportunity. It ensures that your audience spends less time searching and more time watching. 

Designed for the Modern OTT Ecosystem 

As streaming platforms are increasing in the market, they require smart linking that matches the user’s behaviour and watching preferences. It is important for any OTT platform to understand the multi-device ecosystems and shifts that the users make while watching. 

Linkly as a solution easily integrates with analytics tools, allowing you to track performance metrics like link clicks, installs, and content engagement. These insights help teams in making better business strategies and campaigns that would drive user attention and action. 

The Bottom Line 

In a world where user attention is fleeting and competition for screen time is intense, the journey to content should be instant and intuitive. 

With Linkly, Enveu brings OTT and media platforms a smarter, seamless, low-code deep linking solution that enhances user experience, increase engagement, and unifies discovery-to-playback journeys across all devices. 

Learn more about how Enveu’s Experience Cloud helps streaming platforms deliver unified, engaging experiences across devices.