In the ever-evolving world of media and entertainment, innovation is something which is a must. To keep up with the pace, industry leaders, creators, broadcasters, digital content publishers and technology partners from around the world look forward to METexpo, Australia’s premier broadcast and media technology event. Starting from 29-31 July 2025, METexpo 2025 Sydney promises to be a dynamic gathering of global voices shaping the future of content delivery, monetization, and audience engagement. 

We’re thrilled to share that Layercake, one of Enveu’s valued partners, is set to make an impact at this year’s event.  

About METexpo: Where Innovation Meets Opportunity 

Happening in Sydney, METexpo 2025 is the flagship event for media, entertainment, and technology professionals. From cutting-edge broadcast solutions to emerging digital trends, it is a hub where thought leaders and innovators come together to showcase solutions, forge partnerships, and spark discussions that shape the industry’s next chapter. 

The event brings together everyone from broadcasters, digital publishers, OTT platforms to content creators, telcos, media owners, technology providers, and content creators — for three consecutive days of exhibitions, conference sessions, networking, and future-focused conversations. 

Layercake: Simplifying Complex Workflows for Modern Video Businesses 

Layercake aims to help media and entertainment brands unlock the true potential of their video content. Founded by Padraig O'Donovan, Layercake has earned a reputation as a trusted partner for broadcasters, publishers, and OTT platforms looking to streamline their video supply chain. 

Layercake’s cloud-based solution enables content owners to organize, manage, and deliver video at scale with remarkable efficiency. From metadata enrichment to automated packaging and syndication, Layercake’s modular platform removes the headaches of manual processes, allowing teams to focus on what matters most — creating engaging stories and growing their audiences. 

By solving complex back-end challenges, Layercake and Enveu empowers companies to launch and scale video services faster than ever. With robust integrations and flexible APIs, they ensure content flows seamlessly across multiple devices, platforms, and markets. 

Insights from the Leader: Padraig O'Donovan at METexpo 2025 

During the session, Padraig O'Donovan, a seasoned entrepreneur and technologist with deep expertise in video workflows and broadcast operations is expected to talk about the practical strategies to future-proof video delivery pipelines, monetize content more effectively, and adopt cloud-based solutions that reduce operational friction. 

If you are an OTT startup, an established broadcaster, or a publisher navigating the streaming age, Padraig’s perspectives are sure to inspire new ways to think about the business of video. 

Enveu & Layercake: Enabling Next-Gen OTT Experiences 

Enveu is proud to partner with Layercake who share our vision of transforming how audiences consume content. Enveu’s Experience Cloud empowers media brands to launch customized OTT platforms with robust features like a powerful Video CMS, flexible monetization tools, intuitive user management, and advanced analytics — all with rapid time to market. 

Layercake’s expertise complements enveu’s modular OTT stack perfectly. This strategic partnership ensures that content owners not only launch user-friendly OTT apps but also have a streamlined backend to manage complex video workflows effortlessly. 

From metadata management to multi-device delivery, our combined solutions and expertise is helping clients reduce operational costs, expand their reach, and deliver high-quality experiences to their viewers worldwide. 

Why METexpo 2025 Matters for the Industry 

Gatherings such as METexpo play a crucial role in connecting innovators with decision-makers. They offer a front-row seat to the latest trends — whether it’s advancements in cloud-based workflows, smarter ad-tech, immersive formats like AR/VR, AI or new monetization models. 

For companies who are navigating today’s competitive media landscape or transforming the way they deliver content, these insights can be a game changer for them. By meeting technology partners face-to-face, exploring product demos, and engaging with global peers, brands can discover new ideas to fuel growth and stay ahead of the curve. 

With leaders like Layercake and Enveu in the mix, the event will also shine a spotlight on practical solutions that media businesses can adopt today — not just buzzwords or theories. 

What’s Next? 

As Layercake gears up for METexpo 2025 Sydney, the entire Enveu team is excited to see our partner share their knowledge and inspire change in the media and entertainment industry. We believe collaboration is the key to helping content owners of all sizes deliver incredible experiences to their audiences. 

If you’re attending METexpo, don’t miss Padraig O'Donovan’s session. Connect with the Layercake team at their booth no. 30 to explore how their powerful video supply chain platform can simplify your workflows and open new monetization opportunities.  

Conclusion 

METexpo 2025 Sydney is more than an industry event — it’s a celebration of what’s possible when technology, creativity, and collaboration come together. For Layercake, it’s another milestone in their journey of empowering broadcasters and content owners worldwide. 

At Enveu, we look forward to building on this shared mission and driving the future of digital entertainment, one great partnership at a time. 

To know more, write to sales@enveu.com