Platform / Capabilities / Gamified Monetization
Capability • Monetization & Engagement

Gamified Monetization for OTT

Build a virtual economy for your OTT experience: let viewers earn or purchase coins and redeem them to unlock episodes, early releases, premium arcs, and live events — integrated with entitlements.

Earn-to-watch Coins & Wallet Redemption & Unlocks Rules & Offers
Book a demo See how it works
OUTCOMES
↑
Retention
Micro-rewards that build viewing habits.
₹
New revenue layer
Coins, packs, and unlocks beyond SVOD/AVOD.
⚡
Session frequency
Streaks and quests drive daily return.
✓
Entitlement-safe
Redemptions enforce access and rights.
Best for: micro-drama, sports fan engagement, education incentives, loyalty programs, and event OTT.
Overview How it works Core capabilities Use-cases Industries Integration FAQs

Overview

WHAT IT IS

A virtual currency + rewards layer for OTT. Viewers earn coins through engagement actions or purchase coin packs, then redeem coins for access and perks — governed by rules and entitlements.

WHY IT WORKS

Rewards create habit loops. Coins create flexible pricing. Redemptions create upgrade paths from free to paid — without forcing a single monetization model.

WHAT YOU CAN MONETIZE

Episode unlocks, early access, premium arcs, events, bundles, add-ons, and sponsor-funded rewards — tied to access control.

How it works

Gamified monetization is a closed loop: Earn → Buy → Redeem. Redemptions translate into entitlements that gate viewing.

Step 1

Earn coins

Reward engagement actions to encourage discovery and build habit loops.

  • Watch milestones & completion
  • Daily streaks & quests
  • Referrals & invitations
  • Engagement actions (likes, follows, polls)
Step 2

Buy coin packs

Monetize with virtual currency packs, limited-time offers, and upgrades.

  • Coin packs & bundles
  • Promo codes & campaigns
  • Segment-based offers
  • Regional pricing strategies
Step 3

Redeem to unlock

Convert coins into access. Redemptions map to entitlements and enforce rights.

  • Unlock episodes, arcs, or seasons
  • Early access windows
  • Event tickets / PPV entry
  • Premium perks & add-ons
FLOW
Earn rules → Wallet → Redemption → Entitlement → Playback access

Core capabilities

A programmable virtual economy with clear rules, safe redemptions, and full visibility into balances and activity.

Wallet & balances
User wallets, coin ledgers, balance history, and reconciliation-ready events.
Earn rules engine
Configure rewards by actions, segments, campaigns, streaks, and milestones.
Redemption & unlocks
Convert coins into unlocks for episodes, arcs, events, add-ons, and early access.
Offers & promotions
Coin packs, bundles, time-bound offers, coupons, and “double coin” campaigns.
Fraud / abuse controls
Rate limits, suspicious activity monitoring, redemption safeguards, and audit trails.
Analytics & reporting
Track earn/redeem funnels, ARPU impact, retention cohorts, and campaign performance.

Common use-cases

Mix coins with SVOD/AVOD/TVOD to build upgrade paths and engagement loops.

Earn-to-watch episodes
Unlock episodes by earning coins via streaks and watch milestones.
Early access premieres
Charge coins for early access windows to drive urgency and premium upgrades.
Rewarded ads + coins
Offer coins for watching ads and convert that into premium unlocks.
Referral rewards
Incentivize growth with coin rewards for successful referrals.
Event unlocks (sports / live)
Redeem coins for match access, highlights, or premium camera angles.
Loyalty programs
Build tiers and benefits based on lifetime activity and perks.

Works across industries

Adapt the virtual economy to different engagement loops and monetization strategies.

Micro-drama & entertainment
Unlock episodes, premium arcs, early releases, and story packs.
Sports
Reward fan engagement and enable sponsor-funded reward campaigns.
Education
Learn-to-earn incentives: rewards for completion and advanced unlocks.
Faith & community
Reward participation and unlock exclusive content for members.

How it integrates with Enveu

Tie rewards and redemptions to access control (entitlements), offers, and playback gating.

Subscriptions & entitlements
Redemptions map to entitlements so access rules are enforced consistently.
Payments & in-app purchases
Sell coin packs via your payments stack and reconcile via coin ledgers.
Experience & UI
Show wallet balances, earn prompts, and unlock CTAs in the viewer experience.
Analytics & experimentation
Measure impact on retention, ARPU, and conversion with cohorts and tests.
IMPLEMENTATION CHECKLIST
✓ Define earn actions and limits
✓ Define redemption catalog (what coins unlock)
✓ Configure offers and coin packs
✓ Add wallet UI + prompts in experience
✓ Set fraud/abuse safeguards
✓ Track funnel + cohort metrics

FAQs

Is this a replacement for SVOD/AVOD?
No. It complements SVOD/AVOD/TVOD by adding flexible unlocks and engagement-driven pricing.
What can users redeem coins for?
Episode unlocks, early access, premium arcs, events, add-ons, or sponsor-funded perks — based on your catalog.
How do you prevent abuse?
Rate limits, fraud rules, audit trails, and redemption safeguards. You can segment earn actions by user state.
Does redemption integrate with entitlements?
Yes. Redemptions map to entitlements so access is enforced consistently at playback.
READY TO LAUNCH

Build a virtual economy that grows retention and revenue

See how Gamified Monetization fits your subscriptions, payments, and entitlements — and how teams use it across industries.

Book a demo Talk to us