Published Date: July 29, 2025 

The streaming world in the Middle East and North Africa just witnessed a milestone and a groundbreaking collaboration: MBC Group and Netflix have partnered to offer a first‑of‑its‑kind bundled subscription via the newly launched MBCNOW content aggregator.   

What This Means 

• One package, one subscription - Subscribers now get full access to all Netflix content, the award‑winning Arabic programming on Shahid, and MBC’s live linear channels—all included in a single seamless bundle. 

• Significant savings - Customers can now save more than 21% compared to subscribing to these services separately. 

Why This Matters for the Region 

• Streaming innovation at scale 
  This is the first time in the history when Netflix has bundled its full service with a local platform in the MENA region—a true regional first. 

• Catering to diverse tastes 
  The strategic collaboration includes international series and films from Netflix, Arabic originals and documentaries via Shahid, live TV channels from MBC, kids’ programming, stand‑ups, games, and live events—curated for viewers across the Gulf, wider Arab world, and beyond. 

Voices Behind the Deal 

“This groundbreaking partnership is one for the books. To have two streaming giants – Shahid and Netflix – come together under one platform is something never seen before in the Kingdom of Saudi Arabia and wider MENA…” 
— Fadel Zahreddine, Group Director of Emerging Media, MBC Group  

“We are delighted to partner with MBC GROUP to bring our members in Saudi Arabia and the rest of the region easy access to our service and an incredible variety of international and Arabic shows…” 
— Mohammed Al‑Kuraishi, Head of Business Development and Partnerships, Netflix 

“This collaboration underscores our commitment to offering unique global and local experiences for our audiences… This truly marks a new era for streaming and content consumption.” 
— Bhanu Chaddha, Director of Distribution and TV Products, MBC Group 

Enveu’s Role in Enabling the Experience 

MBC Group chose Enveu for its proven expertise in delivering scalable, customizable, and rapid-deployment OTT solutions. To build a robust foundation for innovations like MBCNOW, Enveu developed a user-friendly self-care portal that allows subscribers to manage their profiles, preferences, and subscriptions with ease.

The platform includes secure payment gateway integration, supporting multiple transaction methods from anywhere and an interactive Electronic Programme Guide (EPG) to help users navigate vast content libraries. A scalable multi-currency and multi-country framework ensure smooth operations, local compliance, and flexibility to grow into new markets. 

By laying this strong technical groundwork, Enveu enabled MBC Group to expand its streaming offerings and deliver more value to viewers. The trusted, user-centric infrastructure we provided made it possible for MBC Group to seamlessly integrate with global partners. 

Key Takeaway 

This landmark partnership between MBC Group and Netflix is a turning point for MENA streaming market. The unified access to local and global entertainment is packaged for convenience, savings, and richer discovery.  

To know more about Enveu’s offerings, write to sales@enveu.com