Flow
Collaboration
Mailchimp + Enveu
Email marketing automation. Trigger Mailchimp campaigns and audience updates based on content publishing events.
Best forTriggering Mailchimp campaigns and audience updates automatically based on content publishing events and workflow completions.
Trigger email campaigns, add subscribers, and update audience data in Mailchimp as part of your workflow. Use to automatically notify subscribers when new content is published.
Inputs & outputs
Inputs
Audience IDMailchimp audience to add or update a member in
Email addressContact email to add or update
TagsMailchimp tags to apply to the contact
Outputs
Member statusSubscription status of the contact after the operation
Contact IDMailchimp unique ID of the updated contact
Triggers & actions
Triggers
Campaign sentFires when a Mailchimp campaign is sent — triggers downstream logging or CRM update
Subscriber addedA new subscriber joins an audience — triggers welcome or onboarding workflow
Actions
Add subscriberAdd or update a contact in a Mailchimp audience
Tag subscriberApply one or more tags to a Mailchimp contact
Send campaignTrigger a configured Mailchimp email campaign
Update subscriberUpdate merge fields and subscription status for a contact
Archive subscriberRemove a contact from an active audience
Example workflow
Content publishedCMS trigger
→Tag audienceMailchimp action
→Trigger campaignMailchimp action
→Log sendGoogle Sheets
→NotifySlack
Used in these workflows
Works well with
Frequently asked questions
What is Mailchimp + Enveu?
Email marketing automation. Trigger Mailchimp campaigns and audience updates based on content publishing events.
How does Flow connect to Mailchimp?
Flow connects to Mailchimp using your API Key and Audience ID, stored securely in the Flow vault. The server prefix (e.g. us1) is required and can be found in your Mailchimp account URL.
Can Flow add subscribers to Mailchimp automatically?
Yes. Flow can add or update subscribers in any Mailchimp audience as a workflow action. Email address, first name, last name, and any merge fields you configure are supported.
Can Flow trigger a Mailchimp email campaign automatically?
Yes. Flow can trigger a Mailchimp campaign send as a workflow action. This is used in content publishing workflows to automatically notify subscribers when new content goes live.
Can Flow apply Mailchimp tags to subscribers based on workflow events?
Yes. Flow supports adding and removing tags on Mailchimp subscribers. Tags can be applied based on any workflow trigger or action outcome, enabling precise audience segmentation.
Launch with Enveu + Mailchimp
See how Enveu works with Mailchimp to power and automate OTT at scale.