From October 14–16, 2025, in Mumbai, India, global OTT leaders, content owners, and technology innovators gathered at Broadcast India 2025 (BI2025), South Asia's leading broadcast and infotainment technology exhibition. The showcasing and discussion were all about the future of streaming, media, and entertainment technology. 

This three-dazy event included sessions, panels discussions, and live demos. But OTT and streaming remained one important topic throughout. How streaming platforms can scale, monetize, and deliver exceptional viewer experiences in an increasingly fragmented market were some of the topics that were discussed. 

Below are the key highlights and insights from BI2025. 

The Audience Scale & Platform Growth Imperative 

Speakers at BI2025 reinforced that the streaming market’s growth story is far from over. Globally, OTT subscriptions are expected to reach nearly 2 billion by 2025, showing that audiences continue to expand across devices and regions. 

Professionals and experts noted that it’s not just the number of viewers that’s rising but the diversity of the content and patterns that they viewers are consuming. Viewers now have an option to switch between different devices like smartphones, connected TVs, and gaming consoles at the same time expecting consistent quality everywhere. 

Monetization & Business Model Evolution 

Monetization models was one of the key topics were among the most discussed topics during the event. Industry experts expect that streaming revenues will overtake pay TV globally by 2025, and industry leaders are exploring how hybrid business models can redefine profitability. 

Key trends discussed included: 

• Hybrid monetization models which have a combination of SVOD, AVOD, and TVOD. 

• Micro or mini subscriptions and regional bundles targeting price-sensitive audiences. 

• Strategic partnerships and alliances with telecoms, OEMs, and aggregators for expanded reach. 

• Data-driven monetization — leveraging analytics for pricing optimization and churn prediction. 

Technology & Platform Innovation 

A major focus at BI2025 was how platform innovation and intelligent infrastructure can differentiate two similar streaming services. 

Sessions explored the impact of: 

• Artificial Intelligence and Machine Learning in content curation, recommendation engines, and metadata automation. 

• No-code and low-code tools that empower non-technical teams to update UI layouts, playlists, and promotions with no or less dependency on technical teams. 

• Cross-platform consistency, ensuring identical performance across all devices. 

• Cloud and edge-based scalability, essential for high traffic and live events. 

As one panelist summarized, “In OTT, speed and adaptability are your competitive moat.” 

Content Delivery, Edge & CDNs 

With 75% of global streaming content delivered via Content Delivery Networks, the discussions on infrastructure and delivery efficiency are what got the attention. 

Exhibitors, panellists and speakers focused that multi-CDN and edge computing strategies are critical to ensure low latency, high reliability, and smooth playback during load times. 

Other key insights included: 

• Smart caching and adaptive bitrate streaming improve quality even in low networks. 

• Real-time QoE analytics help detect delivery issues immediately. 

• Edge deployments bring servers closer to users, reducing buffering and improving streaming startup times. 

User Experience, Engagement & Personalization 

User experience dominated conversations at BI2025 because even the best content fails if you cannot provide seamless experience to the viewers. 

Some of the tips and tricks were shared by the industry leaders on how to keep viewers engaged.  

• Deep linking and universal linking to drive users directly to specific screens, playlists, or shows they wish to see. 

• Personalized recommendations and contextual journeys based on viewing history, preferences, location, and device. 

• Interactive and gamified features to increase engagement and customer retention. 

• Localized or regional content experiences across languages and cultural preferences. 

Final Thoughts 

BI2025 was not just another tech conference — it was a pulse check on the state of global OTT and streaming industry. The industry is evolving beyond content delivery into an experience-driven ecosystem powered by data, automation, and personalization. 

As the event concluded on October 16, 2025, one message resonated across the halls: the future of streaming will belong to those who can combine content, technology, and intelligence into one unified experience. 

Whether you’re a platform operator, content creator, or technology provider, the BI2025 discussions offered a clear vision — OTT success in 2026 and beyond will depend on your ability to move faster, integrate smarter, and engage deeper than ever before.