OTT platforms have experienced significant growth in recent years and are expected to reach USD 343.82 billion this year. Samsung Smart TVs being the most purchased brand across the world, content creators have the best reason to launch their own OTT app on the platform. 

Powered by Tizen OS, many popular OTT apps like Amazon Prime, Netflix, and Hotstar have developed apps specific to the Samsung TV platform. You can launch yours too, without the need to write any complex code and enter the competitive world of apps. Read further to know more about the same.

What is the Samsung TV App?

A Samsung TV app is a software that uses the Tizen OS to run specifically on Samsung smart TVs. Using the app, various content forms can be streamed, such as music, movies, lifestyle, sports, news, fitness, art, education, etc.

These are streamed through several platforms such as YouTube, Netflix, Amazon Prime, etc. Samsung TV app can be downloaded from the Samsung App Store. The app provides a highly interactive experience to users as the UI/UX design has been targeted at gaining a widespread audience.

What is Tizen OS?

Tizen is a Linux-based OS developed in 2012 by Samsung and the Linux Foundation. It supports smartphones, tablets, wearables, and Samsung Smart TVs.

Tizen OS is versatile, with a simple and user-friendly design that facilitates seamless streaming on connected devices. 

There have been continuous updates to the OS, with the latest version being Tizen 8.0. Tizen OS offers huge benefits to Samsung Smart TVs, such as incredible performance, enhanced security, smooth streaming, etc.

What are the Guidelines for Samsung TV App Development?

The Samsung Developer App mentions certain mandatory features for maintaining quality, directed at developers who want to launch their app on the Samsung Tizen TV platform.

• Performance: While a 5-second launch time is ideal, the maximum allowed is 10 seconds.
• General: The app must function without bugs, freezing, etc.
• Multitasking: It is an essential feature required in the app.

Important Features of Samsung Smart TV Apps

1. Customization 

Catering to the likes of multiple users within the same family through separate user profiles that can filter favorites and preferences is one of the key features needed in the app. 

This feature helps recommend streaming choices based on user preferences.

2. Device restrictions

Users can decide the number of devices through which the app can be accessed. This can define the monthly subscription charges, which can be efficiently managed by users.

3. In-app purchases

This feature allows users to make purchases within the Samsung app without any need for using the mobile app.

4. Multi-screen usage

With this feature, users can integrate the Samsung TV app with their mobiles, wherein the mobile can be used as a remote control.

5. Support multiple formats

User experience is enhanced through the compatibility of the Samsung TV app with various media formats. This feature ensures a smooth playback of audio and video without buffering.

6. Multi-language support

Voice and text recognition feature for multiple languages enables your app to reach a global audience. 

What are the Challenges in Samsung TV App Development?

Tizen is a Linux-based open-source operating system, much different from Android and iOS. There is a need to understand the special requirements to develop a Samsung tv app, to make it highly competitive in terms of performance, features, and user-friendly.

1. Tizen Studio IDE

This is the platform where the Samsung Tv app is developed, tested, and made live. Knowledge about Tizen IDE is highly essential, but it is quite slow and has outdated features, posing difficulties to developers. 

2. Tizen architecture

Tizen has a unique architecture that supports web and native applications. Developers must have knowledge of resources, lifecycle, etc., and choose the right one based on app development needs.

3. Lack of skilled resources

Developers having the requisite skill to develop using the Tizen Studio App are limited, as many use easier options like Android and iOS. Finding the right person for your app development is a daunting task, and it also involves a huge cost since resources are scarce.

4. Issues with third-party libraries

Due to Samsung’s policies that restrict the use of third-party libraries, developers face difficulties in loading them. The security features bring in barriers and thus prevent easy operability of the app.

How to build a Samsung TV app without coding?

Now that we have discussed the challenges while building a Tizen app, we understand you need a simpler option to develop the Samsung TV app. You would be surprised to know that you could build one without coding. 

Platforms such as Enveu offer great assistance in this regard. Forget all complex coding and APIs of Tizen Studio, and you can easily build the app with Enveu with all the requisite features.

Plan your app

What would be your niche if planning to launch an app? It may be sports, education, music, movie streaming, or more. Each one of these has unique design requirements, features to be added, etc. Hence, planning becomes imperative,

Once you are ready with the plan, you can develop the app using any method we have listed below to match the audience's requirements.

Choose a Development Method

Since we are looking for easier options, we are going to discuss the no-code method of app development. App development platforms like Enveu provide comprehensive no-code solutions to launch a Samsung app with all the features you desire to make it popular.

This no-code platform offers personalized UI templates, multi-language support, cross-platform compatibility, etc., which helps in reaching a wider audience.

Design your App

Follow the steps below:

• Choose a no-code platform: There are several no-code platforms available from which you can choose one based on the features offered, your requirements, etc.
• Sign-up: You need to sign up for the no-code platform by inputting the required data.
• Customize: Once you sign up, you can customize the app with the features you want to add.
• Content: Add the desired content in the platform.
• Review: Before you launch the app, it is essential to review the same.
• Launch: Submit the form in the platform, wait for approval, and your app will be launched soon.

Why Choose Enveu to Launch the Samsung TV App? 

Enveu offers innovative solutions for Samsung TV app development. We provide an intuitive no-code solution, making it easier for app developers, even with no coding experience. 

Enveu supports 15+ platforms so that your app can reach a wider audience. We also offer periodic updates, keeping the app in trend. 

It offers complete customization and ownership of code, which is also scalable to incorporate any updates in the future. 

Another distinct feature that keeps us apart is the no-sharing policy. There is no hidden agenda and only clear pricing models.

With over 100+ seamless integrations and 1000+ features, your Samsung TV app created on Enveu will be the best bet for developers.

Cost of Samsung TV App Development 

To launch your own app without coding, Enveu offers three special plans with monthly and yearly payment options. The Lite, Professional, and Enterprise plans come with various add-on features. Annual subscription starts at $ 549/month. For more details, do reach out to Enveu.

Conclusion

With a market share of 19.8%, Samsung Smart TV has consistently been the choice of millions globally. To launch your app on this platform, especially without the need to code, is an easy way to reach a huge audience segment in various demographics.

Connect with Enveu to launch your own Samsung TV app today!

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