Over-the-top (OTT) streaming is an important part of the digital revolution happening around the world. Many industries have taken to online streaming, and education is one among them. Traditional teaching, where the physical presence of the teacher and the student is synchronous, comes with certain limitations. 

To overcome them and add more benefits, we have OTT in education. This is a win-win for the learners as well as content streaming companies. Read further to learn more about OTT in education.

What is OTT in Education?

Delivery of educational content through an online platform, live or on-demand, is OTT in education. Learners from across the world can access the content by paying a subscription fee on various devices like smartphones, TVs, tablets, and laptops.

OTT in education is a revolutionary concept as it offers a flexible learning atmosphere. It is also a great platform for educational content creators to stream their content to a wide audience. 

By eliminating the need to follow fixed schedules and be present in a specific place, OTT platforms have transformed education and made it more accessible.

How Does Educational OTT Work?

With the rapid growth of OTT streaming across industries, the education sector has also adopted this digital model. Today, educational OTT platforms successfully deliver online learning content to a global audience through flexible and interactive experiences.

Educational OTT platforms offer a personalized learning environment where educators and learners can interact seamlessly. These platforms are designed to support different learning styles while ensuring easy access to content.

Content creators upload a wide range of learning materials to the platform, including live sessions, recorded lectures, quizzes, and exclusive doubt-clearing sessions. All content is organized within a centralized content library for easy discovery.

To ensure smooth and uninterrupted streaming, content delivery networks (CDNs) distribute educational videos efficiently across different regions. This enables learners to enjoy high-quality, buffer-free content on multiple devices.

Learners can access educational OTT platforms through subscription-based models or by enrolling in specific courses. Once subscribed, users can:

• Watch live and on-demand educational videos

• Participate in quizzes, polls, and interactive sessions

• Engage in discussions and real-time learning activities

Educational OTT platforms also track user interaction and learning behavior. These analytics help educators understand learner preferences, measure content effectiveness, and continuously improve the overall learning experience.

Benefits of OTT in Education

1. Flexibility 

Educational content on OTT is available throughout the day and can be accessed whenever the user wants. There is no restriction on the time of access. Also, the user can watch it from anywhere on any device. This convenience brings more users to the platform. For working professionals who want to pursue additional skills, OTT platforms are a boon.

2. Multiple choices

OTT in education offers great choices to the users. In physical classes, there is rigidity on which classes you should attend. In OTT, you can choose the best you want from multiple content options available. 

3. Revisit again and again

Although live sessions need to be accessed at a fixed time, you have recorded ones and on-demand videos that can be revisited repeatedly. This is absent in physical classes, which acts as a great deterrent to learning. 

4. Personalization

Content on OTT can be tailored to meet the learning needs of users. This makes the learning journey enjoyable for users. 

5. Interactive experience

OTT in education offers an interactive experience to learners. Various elements, like simulations and gamification, are added to create an engaging session.

6. Analytics 

The OTT platform has data about user interaction, their learning style, etc., which can be used by content creators to gain insights into the effectiveness of their teaching methodology. This implies they can make changes to benefit the learning of users, and make the platform fruitful for them.

How OTT Platforms are Transforming Education

1. No location barrier

OTT platforms can be accessed from anywhere, anytime, thus removing the location barrier present in physical classes. They can be viewed even from a remote village, making educational content accessible to all. The cost and time involved in travelling to physical class locations are not present. 

2. Learning made to fit the user’s pace

Each learner has a unique learning style. While some may understand the concept the first time, others may need more explanation or activities to understand the same. This is not feasible in conventional classrooms. OTT platforms have thus transformed education to benefit a large section of such learners.

4. Dynamic content

What you watch on OTT is dynamic, interactive content made with creative ways to engage the audience. This makes learning interesting even for slow learners. Visual aspects make boring topics interesting and help students retain what they learn.

5. Scalability

In a traditional setup, the number of students an instructor can teach is limited. Also, there is a limitation with regard to the number of sessions an educator can take up per day. OTT platforms surpass these limitations as they are scalable, meaning educators can handle any increase in the number of students. 

6. Performance tracking

In conventional learning platforms, there is no room for individualised performance tracking. This is possible in OTT and thus transforming education in a great way. The platforms offer insights into each student’s performance, concepts difficult for them, and where they need extra attention. This helps educators modify their approach and offer personalized solutions.

Monetization of OTT Educational Platforms

Various ways are available to monetize your OTT platform:

• SVOD: This is the most common plan where the user pays a subscription fee to access a wide content library. Users can read and download content whenever they want.
• Pay-per-session: Subscribers can pay a fee and watch any particular session, but the access to the content is limited to that session alone. This may be used for any specific concept learning or doubt clarification, etc. 
• Freemium: Here, a limited content is offered for free, and viewers have to pay a fee to access other advanced content. 
• AVOD: Advertisements are also a source of income for streamers. The benefit is passed on to the user as they watch content for free in exchange for watching advertisements. 

Power your OTT platform with Enveu

Online learning has become a popular concept in recent times. It is a big opportunity for educational content creators to stream tailored content for access by a vast number of learners. To support you in this journey and offer seamless streaming services, Enveu offers educational streaming solutions. 

With an experienced team, we help you launch the platform within a few weeks. We help you launch an interactive platform that can keep the audience engaged. Virtual whiteboards, real-time sessions, lecture replays, on-demand library, etc., are some of the features you can expect in the platform. 

We offer 100+ integrations with support from over 15 platforms. We also offer regular updates to keep pace with evolving technology. 

Partner with Enveu to kickstart your journey as an educator on an OTT platform.