Launching a Creator-First Audio & Video OTT Platform

The primary challenge was designing an OTT platform that balanced subscriber experience with creator monetization. The platform needed to support SVOD as the primary revenue model while enabling transparent revenue sharing with independent creators—without introducing complex manual workflows.

From a product standpoint, the experience needed to feel audio-first and frictionless. Features such as a mini-player, background playback, offline downloads, and multiple user profiles were essential to meet user expectations shaped by platforms like Spotify.

Additionally, the platform had to integrate with regional European payment gateways to support local billing preferences and compliance requirements. All of this needed to work seamlessly across web, Android, and iOS—without fragmenting the user experience or operational workflows.

Enveu enabled the launch of a unified OTT platform that supports both audio and video content within a single subscription framework. The solution combined SVOD subscriptions, creator access control, and revenue-sharing workflows into one centralized platform.

The OTT experience was designed to be audio-first while still supporting video content, allowing creators to publish and monetize across formats without managing multiple systems. Subscription management, user profiles, and content access were unified to ensure a consistent experience across devices.

By integrating with regional payment gateways, the platform was localized for European markets—supporting local currencies, billing methods, and regulatory requirements without custom development.

The implementation focused on delivering a playback experience comparable to leading audio platforms. Enveu’s apps supported mini-player functionality, background playback, offline downloads, and seamless content switching—ensuring uninterrupted listening and viewing across sessions.

Multiple user profiles were enabled within a single subscription, supporting household usage patterns while maintaining personalized content experiences. The rollout covered web, Android, and iOS platforms simultaneously, ensuring consistent behavior and feature parity across devices.

Revenue-sharing workflows and subscription logic were configured alongside playback features, allowing creators and platform operators to manage monetization without additional tooling.

The platform launched successfully across web, Android, and iOS, establishing a dedicated destination for independent creators and subscription-based audiences. Users gained access to a familiar, audio-first experience that supported continuous playback, offline consumption, and personalized profiles.

Operationally, the unified platform simplified content management, subscription handling, and creator monetization workflows. The combination of SVOD subscriptions and revenue sharing created a sustainable model for both the platform and participating creators.

The result was a scalable creator economy OTT platform, positioned for growth across new creators, content formats, and regional markets.