Relaunching a Football Club OTT Experience Without Replacing the Video Stack

The club’s existing OTT platform relied on a video partner that was already deeply integrated into its content delivery workflows. Replacing this infrastructure was neither practical nor desirable. The challenge was to improve the fan-facing experience while continuing to use the existing video backend.

As the club’s audience expanded internationally, managing content in five languages became increasingly complex. Manual metadata translation slowed down publishing around matchdays and introduced operational overhead.

From a product perspective, the platform needed a UX revamp focused on content discovery for replays, highlights, and live events—while remaining web-only and ensuring continuity for fans already using the platform.

Enveu enabled the club to relaunch its OTT platform by acting as the experience and presentation layer on top of the existing video partner infrastructure. This integration-first approach allowed the club to preserve its current video delivery setup while significantly improving usability and engagement.

The solution focused on modernizing layouts, navigation, and content discovery for sports content—ensuring fans could easily access replays, highlights, and live streams on web.

A key capability introduced was automatic metadata translation at content ingest, allowing content to be published simultaneously across five languages without manual effort. This ensured consistency across regions while reducing operational workload for internal teams.

The implementation centered on relaunching the OTT platform on web, integrating Enveu’s experience layer with the club’s existing video partner systems. Experience templates, navigation structures, and content rails were redesigned to better support sports consumption patterns.

Content ingestion workflows were enhanced with automated metadata translation, enabling operations teams to publish once and distribute content across all supported languages instantly.

The relaunch followed a controlled rollout approach, ensuring seamless integration with live sports workflows and uninterrupted access for fans throughout the transition.

The football club successfully relaunched its OTT platform with a modernized web experience while continuing to use its existing video partner. Fans benefited from improved content discovery and a more intuitive viewing experience across languages.

Operationally, automated multilingual metadata translation significantly reduced manual effort and publishing turnaround time—particularly around matchdays and live events.

The platform now provides a scalable foundation for global fan engagement, enabling the club to evolve its digital experience without re-architecting its video infrastructure.