Launching an Arabic-First OTT Platform on Existing Broadcast Infrastructure

The broadcaster’s primary challenge was launching a new OTT platform while continuing to rely on an existing video streaming solution as the video provider. The OTT layer needed to integrate cleanly with live feeds, playout workflows, and short-form video pipelines—without introducing operational risk or duplication of systems.

Content complexity added another layer of challenge. The platform needed to support Arabic-first presentation, right-to-left (RTL) language considerations, and multilingual content discovery—while maintaining consistent behavior and performance across web, mobile, and connected TV environments.

From an operational perspective, the broadcaster required centralized control over layouts, navigation, and content presentation. The internal team needed the ability to manage and update the OTT experience dynamically, without engineering dependencies or frequent application updates—particularly important for live programming schedules and time-sensitive broadcasts.

Enveu enabled the broadcaster to launch a modern OTT platform that operated as an experience and application layer on top of its existing video streaming infrastructure. The solution integrated with the broadcaster’s live, playout, and short-video workflows, allowing existing video systems to remain unchanged while extending their reach through consumer-facing OTT applications

The platform provided centralized experience management, enabling teams to control home page layouts, navigation structures, content rails, and featured programming dynamically. Arabic-first presentation and multilingual support were built into the experience layer, ensuring culturally appropriate user journeys across devices.

By decoupling the OTT experience from the underlying video backend, Enveu allowed the broadcaster to modernize its digital delivery without re-architecting core broadcast systems—preserving continuity while enabling future flexibility.

The implementation followed a phased rollout approach to ensure stability and compatibility with the existing streaming environment. Initial phases focused on integrating live channels, playout feeds, and short-form video content into Enveu’s application and experience framework.

Branded OTT applications were then deployed across web, mobile, and connected TV platforms, with layouts and navigation optimized for Arabic-first audiences and multilingual discovery. The Experience Manager enabled operational teams to configure and refine the user experience without requiring code changes or app resubmissions.

This phased approach allowed the broadcaster to validate integrations, ensure playback reliability, and onboard internal teams—while minimizing risk during launch and ongoing operations.

The broadcaster successfully launched its OTT platform across web, mobile, and TV devices, extending digital access to live broadcasts, scheduled programming, and short-form content. The integration-first approach ensured continuity with existing streaming systems while delivering a modern, user-friendly OTT experience.

Operational teams gained centralized control over the platform experience, reducing reliance on engineering resources and enabling faster updates aligned with broadcast schedules. Multilingual support and Arabic-first design improved accessibility for regional audiences across devices.

The platform established a scalable foundation for ongoing digital expansion—allowing the broadcaster to evolve content formats, languages, and engagement strategies without disrupting its core broadcast infrastructure.