Launch your OTT platform faster—with Enveu
See how Enveu helps broadcasters and public media organizations launch multi-device OTT platforms with live playout, short-form video, and full control over content and experiences.
Case Study
Rapid OTT Launch for a Regional Broadcast Network in the Middle East
Launched a multi-lingual Arabic OTT platform with live playout and short-form video across web, mobile, and TV devices in just 6 weeks.
Customer size Public Enterprise / Government
Go-live timeframe
6 weeks
Short-form vertical video support
Enabled across mobile and web apps
The Challenge
The broadcaster required a fast OTT launch to reach audiences across devices while supporting Arabic-first, multi-lingual experiences. The platform needed to handle live channel playout, VOD libraries, and emerging short-form video formats—without replacing existing Brightcove streaming infrastructure.
The Solution
Enveu acted as the OTT experience and delivery layer on top of Brightcove, enabling the customer to launch quickly without backend disruption. Experience Manager allowed teams to design Arabic and multi-lingual layouts dynamically, while Content Manager unified live channels, VOD assets, and vertical short-form content into a single operational workflow.
Implementation
The launch followed a phased approach. Web and mobile applications were prioritized to meet the public launch deadline, followed by Smart TV apps. Brightcove was integrated for streaming, live playout, and content delivery. Enveu Content Manager handled multi-lingual metadata and content organization, while Experience Manager enabled device-specific layouts and vertical video rails without custom development.
Results
The customer successfully launched a future-ready OTT platform within the committed timeline. The platform now supports live playout, on-demand libraries, and short-form vertical video across devices, with centralized control over content and user experience and minimal operational overhead.
Frequently Asked Questions
What was the primary goal of this OTT platform launch?
The primary goal was to launch a multi-device OTT platform quickly to deliver Arabic-first, multi-lingual content, including live playout and short-form vertical video.
Does the platform support short-form vertical video?
Yes. Enveu enabled short-form vertical video experiences optimized for mobile and web, alongside traditional long-form and live content.
What types of content are supported on the platform?
The platform supports live channels and playout, video on demand (VOD), and short-form vertical video, all managed from a single backend.
How was live playout implemented?
Live playout was delivered using the customer’s existing streaming infrastructure, with Enveu handling content presentation, access control, and multi-device delivery.
Did the customer need to replace their existing streaming partner?
No. Enveu integrated seamlessly with , allowing the customer to continue using their existing streaming and playout workflows.
How is multi-lingual and Arabic content managed?
Multi-lingual metadata and Arabic-first user experiences are managed centrally using Enveu Content Manager and Experience Manager, without ongoing engineering effort.