Enveu Media & OTT Glossary

A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.

Geo-Blocking

Geo-blocking restricts content access based on location.

What is Geo-Blocking?

Geo-blocking is a content access control mechanism that restricts video availability based on a viewer’s geographic location. OTT platforms use geo-blocking to ensure that content is accessible only in regions where distribution rights are granted.

Why geo-blocking matters in OTT platforms

Content licensing agreements are often limited by country or territory. Geo-blocking helps OTT platforms comply with legal and contractual obligations, protect premium content, and avoid unauthorized distribution across regions.

How geo-blocking works in practice

When a user attempts to play a video, the platform identifies the user’s location using IP-based geo-detection. Access rules are then evaluated, allowing or denying playback based on configured territories, regions, or countries.

Where geo-blocking is commonly used

Geo-blocking is commonly applied to live sports, premium VoD libraries, FAST channels, and region-specific releases. It is integrated into content management, entitlement systems, and playback workflows across web, mobile apps, and Smart TVs.