Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Social Login is an authentication method that allows users to sign in to an app or platform using existing accounts from third-party providers such as Google, Apple, or Facebook.
Social Login is an authentication mechanism that enables users to access an application or service using credentials from a trusted third-party identity provider, such as Google, Apple, Facebook, or Amazon, instead of creating a new username and password.
When a user selects a social login option, the OTT platform redirects the user to the chosen provider for authentication. Upon successful verification, the provider returns a secure identity token that allows the platform to create or link a user account.
Social login reduces friction during onboarding, shortens signup flows, and improves conversion rates by eliminating the need for manual account creation and password management.
Social login relies on secure protocols such as OAuth 2.0 and OpenID Connect, ensuring that passwords are never shared with the OTT platform and user consent is enforced.
OTT platforms commonly use social login on mobile and web apps to accelerate signups, improve user retention, and enable seamless identity management across devices.