The landscape of digital entertainment has seen a huge revolution in recent times. The audience who were once happy with the content variety on cable TV want more personalized content on demand. Internet-based broadcasting has a major role in this transformation.

IPTV has created a new dimension to digital entertainment with the wide variety of content availability, streaming quality, and multi-device access tailored to the viewer’s preferences. This blog explores more about IPTV, its working, and what the future holds for it.

What is IPTV?

Internet Protocol Television, or IPTV, refers to television programs, whether live or on-demand, delivered over an Internet Protocol network. Though termed TV, it can be viewed on multiple devices such as smartphones, tablets, or computers.

TV shows, videos, and movies can be streamed on IPTV, which the audience can watch only if they have an active internet connection. Unlike traditional TV, there is no restriction on watching programs on a fixed schedule here. 

Live TV shows available on different channels can be viewed on IPTV. Also, with a single subscription, multiple devices can stream IPTV content.

How is IPTV different from a non-IPTV?

How Does IPTV Work?

IPTV uses the internet to transfer content from its platform to the viewers, unlike traditional satellite TV, which uses coaxial cables to deliver content to the audience. 

The content is encoded from the streaming side and decoded at the receiving end. Users access the content with their internet connection through a service provider. 

Sourcing of content

To stream content on IPTV, the platform has to acquire content from content creators and streamers. Movies, live shows, and TV channels are some of the content to be sourced. 

Acquired content will be encoded to make it suitable for digital transmission according to available bandwidth.

Content processing

The content is stored on IPTV servers that will then stream it to the viewer’s devices. This is done for both live streaming and on-demand playback.

Content delivery

The stored content is delivered to the users using their broadband connection. Whenever the user wants to access any content, they can visit the IPTV platform and select the same. The server then transmits the content to the user’s device. 

Types of IPTV

Video on Demand (VoD)

In this type of IPTV, viewers can watch movies and shows on demand. All video content is stored in the content library, and viewers can stream it at any time.

You have complete control over the viewing experience in VoD. You can pause, rewind, and even binge-watch content. 

Near Video on Demand (nVoD)

This follows the pay-per-view model, where video is available on demand, but with limited availability to viewers who have subscribed. This may be for a specific event or show, which needs prior booking.

This has a small similarity to traditional cable TV, as the event is scheduled and viewers know its limited availability.

Transactional Video on Demand (TVoD)

Similar to pay-per-view, TVoD allows viewers to watch specific content or a bundle of content without subscribing to the platform. You can rent content for a specific time, as simple as one day. This type offers great flexibility to viewers.

Live TV

Live TV offers real-time content in live streaming. Content is streamed as and when it happens, for example, a music concert, cricket match, etc. Live TV is very popular among viewers as it usually features exclusive events. 

For Live TV to stream without buffering, your internet connection has to be stable and continuous. 

Time-shifted TV

This type of IPTV allows viewers to watch the recorded session of live events. It uses the DVR technology to record and playback live content. The content can be watched on demand with pause, rewind, and fast forward features.

What Are the Pros and Cons of IPTV?

Let us discuss the advantages and disadvantages of IPTV here:

Pros

• It is completely flexible, as videos can be streamed on demand. Viewers have the option to pause and playback whenever they wish.
• Since content can be played on multiple devices, it is easy for viewers to watch videos on the go.
• IPTV comes with subscription plans that are affordable and suitable for all budgets.
• The quality of streaming is superior as IPTV can offer up to 4K streaming.

Cons

• IPTV is internet-dependent and cannot be streamed without an active connection.
• Connectivity issues can create buffering in streaming and disturb the viewing experience in remote areas.
• IPTV receives the user’s bank and other information for subscription processing. The data may be at risk due to malware, etc.
• Live streaming may face latency when content is streamed over an unstable connection.

What Is the Future of IPTV?

Technology is evolving by the day, and many new developments shape the future of IPTV. IPTV has shown a significant growth in recent times, and this trend is bound to continue with advanced technology by its side.

Here, we explore the factors that can impact the future of IPTV:

AI and Personalization

AI can give an enriching experience to viewers by understanding their viewing habits and recommending personalized content. This tailored approach makes the search easier for them and keeps them coming for more.

Integrating AI with IPTV platforms helps the audience associate with the platform better.

Interactive Features

Young audience prefers more engagement and interaction with the streaming platform. Content in the form of Augmented reality and virtual reality is a great way to attract them.

Advanced Internet Network

IPTV platforms can stream with low latency even in remote areas and while on the go with an advanced 5G network. Viewers can experience a stable viewing with 5G integrated with IPTV platforms.

Content Security

More importance on content security to prevent unauthorized access will be possible with advanced security measures.

Start your Streaming Service with Enveu

There has been a phenomenal change in the way the audience perceives digital entertainment. IPTV can play a great role in addressing the way they consume content online. 

With IPTV streaming, you can reach out to new audiences and improve your monetization significantly. At Enveu, we help you create an IPTV platform using advanced technology. 

We offer comprehensive solutions with complete content protection using DRM video encryption. Our expert team can help you launch your platform with hyper-personalization within weeks. At Enveu, expert assistance is available 24/7.

Connect with us to ensure a seamless viewing experience for your viewers.