Enveu Media & OTT Glossary
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
A practical knowledge base for OTT platforms, streaming tech, monetization, playback, analytics, DRM, FAST, and media operations. Use A–Z to browse or search to jump to a term.
Single Sign-On (SSO) is an authentication method that allows users to log in once and access multiple applications or services without re-authenticating.
Single Sign-On (SSO) is an authentication mechanism that enables users to authenticate once and gain access to multiple applications, platforms, or services without needing to log in repeatedly.
In OTT ecosystems, SSO relies on a centralized identity provider that verifies the user and issues secure authentication tokens. These tokens are trusted across multiple apps such as web, mobile, Smart TV, and partner platforms.
SSO improves user experience by reducing login friction while simplifying identity management for platform operators. It enables consistent access control across devices and services.
SSO is commonly used in media groups, telco bundles, and enterprise OTT deployments where users access multiple apps or services under the same account.
SSO implementations typically use secure standards such as OAuth 2.0, OpenID Connect, and SAML to ensure authentication is centralized, auditable, and secure.